ADVERTISING

Advertising Design

Advertising is seen everywhere, from newspapers and magazines, to billboards and the Internet. It is a world of concepts and ideas to communicate, inspire, and entertain. A successful advertiser must be able to think like a marketer, a psychological analyst, an artist, and the target customer.

Key2Careers College provides a solid design foundation combined with hands-on experience in the marketing and business side of advertising. With topics such as conceptualization, storyboard development, Internet communication and art creation, you’ll learn how to generate the prefect visual message to trigger the intended reaction. On the technical side, students will learn industry-specific software including QuarkXPress, Dreamweaver, Flash, and a range of Adobe products.

As you progress through this program, you’ll find opportunities to utilize your advertising concepts while you learn the production and tactics behind a successful advertising campaign.

Software Applications
1 Photoshop
2 Illustrator
3 InDesign
4 QuarkXPress

Professional Portfolio
The student will develop a professional portfolio when studying the program. A professional portfolio which contains student’s best and most creative work is a showcase to prospective employers and clients so they will have a better understanding of your creative style. In the Diploma Program, a strong emphasis is placed on development of professional portfolios to help launch your career quickly.

The Master of Public Relations and Advertising is designed to meet the needs of both recent graduates and those seeking to change careers. The program covers the contemporary theoretical and practical dimensions of professional public relations and advertising communication, including a focus on creativity, interactivity and engagement.

The focus on contemporary Australian and international industry practices underpinned by a relevant conceptual base will prepare students for careers in public relations, advertising and corporate communication. In addition to core courses in professional communication practice students have the opportunity to select electives in media, design and production, interactive environments and web design and marketing communication.

This course aims to provide learners with the knowledge and skills to work in advertising roles across a wide range of industry contexts.

This course aims to provide participants with knowledge and skills to design and implement window and in-store displays for retail stores. You will learn how to combine your creativity and artistic flair with technical know-how to set up displays that maximize the space of the store while effectively catching the eye and appealing t to the senses of their target customers. Their mail goals are: (1) create and maintain an image for a department or store that resonates with their target customers, (2) increase customer traffic in the store, and (3) guide their customers browsing through merchandise placement and store layout to result in an eventual sale.

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