Advertising

ADVERTISING (Certificate)

This course aims to provide learners with the knowledge and skills to work in advertising roles across a wide range of industry contexts.

This course aims to provide participants with knowledge and skills to design and implement window and in-store displays for retail stores. You will learn how to combine your creativity and artistic flair with technical know-how to set up displays that maximize the space of the store while effectively catching the eye and appealing t to the senses of their target customers. Their mail goals are: (1) create and maintain an image for a department or store that resonates with their target customers, (2) increase customer traffic in the store, and (3) guide their customers browsing through merchandise placement and store layout to result in an eventual sale.

This course is for people who want to develop the knowledge and skills to work in advertising management, with managerial responsibility to ensure advertising functions are conducted effectively. You will develop a range of specialist advertising skills as well as other business and management skills that will allow you to function effectively as a manager in an advertising industry setting.

This course is for people who want to learn about the advertising industry. It is suitable for small business owners or those who work, or want to work, as an advertising assistant, media assistant or media sales representative.

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