Competitive Strategy

Competitive Strategy

This course addresses general management and the tasks of strategy formulation and implementation. It builds on and integrates material from all functional areas. Course to be taken during last two quarters of enrollment.

How do firms create and capture value in competitive and rapidly evolving environments? In this program, you will learn how to put into action economic principles for long-run strategic success and quantitative tools for evaluating choices. In a collaborative learning environment, you will explore how to analyze industries: What leads some industries to be more profitable than others? What leads entry opportunities to emerge and shake-outs to occur?

You will acquire the tools to perform an internal resource-based assessment to identify your organization’s competitive strengths and determine how best to exploit these strengths given your organization’s competitive environment. Blending the latest strategic thinking and practice with case discussions drawn from domestic and international settings, the program is an advanced treatment of the fundamentals behind most successful competitive strategies.

Learning Objectives

Understand the link between business planning and marketing strategies

Learn how to extrapolate key strategic information from research analysis

Assess competitive situations and identify opportunities

Provide a structured framework to marketing strategy formulation

Pick up tools and techniques relevant to your job and devise results-oriented strategies

Gain competence to take the right course of action and achieve the results within your own competitive environment

Customer-Focused Marketing

Understanding your customer’s true needs

Building long term relationships

Cultivating their preference for your products and services

Example of world-wide best marketing practices

Marketing as a culture; tools and processes

The characteristics of a market-oriented organization

Market Segmentation

Strategies for identifying what drives segmentation within any market

Segmentation: the key to marketing strategy

Studying segmentation in action

The process of segmentation

Criteria for evaluating a segment’s attractiveness

Product and Services Positioning

Strategies and techniques for identifying product and service attributes

Positioning your offer for maximum appeal

·Physical and perceptual positioning

Hierarchy of key dimensions

Key dimensions on purchase decisions

Portfolio Strategy

Ways to develop tools to allocate resources

Learning how focus and selectivity are essential for success

Allocation of marketing resources

Standard portfolio models

Customized portfolio analysis

Competitive advantage

Competitive Analysis

Understanding your competitors�strategies, strengths and weaknesses

Anticipating and developing effective moves to neutralize their tactics

From management to strategy

Military and business strategy

The four levels of strategy

The Marketing Decision-Making Process

Methods for developing a marketing plan that supports your company’s overall business strategy

Integrating each element of the marketing mix into the marketing plan

Problem identification

Internal/external analysis

Strategy formulation

Implementation and control

Every business needs a competitive strategy. The pressure for short-term financial results does not absolve managers from the responsibility for the long-term success of their business. This intensive programme is designed to quickly and effectively sharpen participants competitive strategy skills. It will provide practical answers to questions such as: Which industries and markets should be entered, which products developed and how value can be created.


Key benefits:

Improve strategic thinking focused on action, resulting in sharpened competitive skills and confidence for changing the strategic management of an organisation
Fine-tune intuition and learn new practical tools to build confidence for breaking into new competitive markets
Broaden managerial involvement to help define a business strategy that is closer to the market

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