Doing Business in the U.S.

Doing Business in the U.S.

The United States is the largest consumer market in the world, yet it is significantly different and more challenging than any other marketplace, especially for those who are unfamiliar with American business practices. This course provides entrepreneurs, business managers, and international trade professionals with key business and cultural insights for effectively doing business within the mainstream U.S. market. Topics include an overview of the U.S. economy, regional and national demographics and cultural dynamics, business customs, framework of the U.S. legal system, marketing strategies, and negotiating tactics. Students leave the class with a better understanding of the complexities found in the U.S. marketplace and the key steps needed for building and implementing successful business strategies.

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