E-Business: Fundamentals of E-Commerce

E-Business: Fundamentals of E-Commerce

In this course you will examine the history of the Internet and its influence on E-Commerce; the validity of E-Commerce, and why it is increasingly being integrated into the business model. You will also explore the fundamental business concepts as they relate to E-Commerce, such as customer relationship management; e-procurement; security and staffing issues; planning; metric identification techniques for measuring the success of E-Commerce initiatives; marketing strategies on the World Wide Web; and information on E-Commerce software, hardware, and service providers.

Objectives:
After completing this tutorial you will be able to outline how information flows between E-Commerce systems using the Simple Information Flow model and examine the types of E-Commerce activity that are part of the E-Commerce world.

In this course, you will examine the history of the Internet and its influence on E-Commerce; and the validity of E-Commerce and why it is increasingly being integrated into the business model. You will also explore the fundamental business concepts as they relate to E-Commerce, such as customer relationship management; e-procurement; security and staffing issues; planning; metric identification techniques for measuring the success of E-Commerce initiatives; marketing strategies on the World Wide Web; and information on E-Commerce software, hardware, and service providers.

Platform: Windows NT 4 Workstation, 95, 98, 2000, ME, XP, Mac OS 8

Fee: $225

Suggested Prerequisites: Understanding of your Operating System

You Will Learn
Lesson 1: Planning and Strategies
Company Vision and Mission Statements

E-Business Strategies

E-Business Planning Strategies Lesson 2: Market Analysis
Essential Data Lesson 3: E-Business Model Considerations
The E-Business Models

Web Site Models Lesson 4: Operation Plan
Operation Plan Essentials Lesson 5: Marketing Plan
Comparing Web Marketing To Traditional Marketing

Determining the Marketing Program Lesson 6: Financial Plan
Essential Financial Plan Elements

Financial Benefits of an E-Business Lesson 7: Components of a Business Plan
The Elements That Make Up A Business Plan

In this course you will examine the history of the Internet and its influence on E-Commerce; the validity of E-Commerce, and why it is increasingly being integrated into the business model. You will also explore the fundamental business concepts as they relate to E-Commerce, such as customer relationship management; e-procurement; security and staffing issues; planning; metric identification techniques for measuring the success of E-Commerce initiatives; marketing strategies on the World Wide Web; and information on E-Commerce software, hardware, and service providers.

Objectives:
After completing this tutorial you will be able to outline how information flows between E-Commerce systems using the Simple Information Flow model and examine the types of E-Commerce activity that are part of the E-Commerce world.
Hardware and Software Required:
Browser Netscape Communicator 4.0
Browser Other: AOL 4.0
Operating System MacOS 8.5
Browser Microsoft Internet Explorer 4.0
Operating System MS-Windows 95

Table of Contents:

Overview of E-Commerce

Defining E-Commerce

History of the Internet and E-Commerce

Dispelling E-Commerce Myths

Why E-Commerce?

The E-Commerce Domain

Customer Relationship Management (CRM)

Enterprise Resource Planning (ERP)

Supply Chain Management (SCM)

E-Procurement

Knowledge Management

Facing Challenges in E-Commerce

Costs Involved in E-Commerce

Internet Transactions

Security Concerns

Staffing Concerns

The International Marketplace

Achieving Goals in E-Commerce

Planning Techniques for Implementing E-Commerce Solutions

Evaluating Risk in E-Commerce Planning

Measuring the Success of E-Commerce Initiatives

Developing E-Commerce Marketing Strategies

Internet Statistics: A Reference

Marketing Communications on the Web: A Reference

Marketing on the Internet: A Reference

E-Commerce: Hardware, Software, and Service Providers

Identifying Software Involved in E-Commerce

Identifying Hardware Involved in E-Commerce

Identifying Service Providers Involved in E-Commerce

In this course, you will examine the history of the Internet and its influence on E-Commerce; and the validity of E-Commerce and why it is increasingly being integrated into the business model. You will also explore the fundamental business concepts as they relate to E-Commerce, such as customer relationship management; e-procurement; security and staffing issues; planning; metric identification techniques for measuring the success of E-Commerce initiatives; marketing strategies on the World Wide Web; and information on E-Commerce software, hardware, and service providers.


Table of Contents
LESSON 1: Overview of E-Commerce
Defining E-Commerce
History of the Internet and E-Commerce
Dispelling E-Commerce Myths
Why E-Commerce?

LESSON 2: The E-Commerce Domain
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)
Supply Chain Management (SCM)
E-Procurement
Knowledge Management

LESSON 3: Facing Challenges in E-Commerce
Costs Involved in E-Commerce
Internet Transactions
Security Concerns
Staffing Concerns
The International Marketplace

LESSON 4: Achieving Goals in E-Commerce
Planning Techniques for Implementing E-Commerce Solutions
Evaluating Risk in E-Commerce Planning
Measuring the Success of E-Commerce Initiatives

LESSON 5: Developing E-Commerce Marketing Strategies
Internet Statistics: A Reference
Marketing Communications on the Web: A Reference
Marketing on the Internet: A Reference

LESSON 6: E-Commerce: Hardware, Software, and Service Providers
Identifying Software Involved in E-Commerce
Identifying Hardware Involved in E-Commerce
Identifying Service Providers Involved in E-Commerce

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