E-Commerce Marketing

E-Commerce Marketing (Certificate)

If you have a strong interest in Internet-based marketing activity, you’ll find that e-commerce is the newest and most innovative marketing methodology used by business executives. The e-commerce marketing certificate will enhance your skills in:

Multi-channel marketing �integrating online and offline marketing with profitable results
Selling online, and saving money and time for your company and your customers
Managing databases in a digital world
Mastering best practices in both business-to-customer and business-to-business e-commerce marketing
Creation and execution of Internet marketing/advertising plans and campaigns
You will be provided with cutting-edge Internet-based marketing skills that will help you not only in e-commerce, but in careers such as direct marketing, advertising, and professional selling.

If you have a strong interest in Internet-based marketing activity, you’ll find that E-commerce is the newest and most innovative marketing methodology used by business executives.
The e-commerce marketing certificate will enhance your skills in:

Multi-channel marketing - integrating online and offline marketing with profitable results

Selling online, and saving money and time for your company and your customers

Managing databases in a digital world

Mastering best practices in both business-to-customer and business-to-business e-commerce marketing

Creation and execution of Internet marketing/advertising plans and campaigns

You will be provided with the latest cutting edge Internet-based marketing skills that will help you not only in e-commerce, but in careers such as direct marketing, advertising and professional selling.

This certificate is structured to complement the knowledge and career-readiness of students earning advertising, marketing, computer information systems, communications and public relations degrees.

Admission Requirements
Any person who is admitted to the University or the University Center for Extended Learning is welcome to seek the attainment of this certificate. You must provide evidence of graduation from high school with a 2.35 grade point average.

Graduation Requirements
You will receive the E-Commerce Marketing certificate after completion of the requirements with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

explores new marketing strategies that have emerged as areas of information technology and the Internet have evolved. Students examine traditional marketing concepts of buying behavior, promotion, production and others, then redefines them as they apply to marketing on the World Wide Web. Web fundamentals, e-marketing trends, strategies, models and research will be examined.

E-commerce is taking an ever increasing share of most organisations’ sales and so we need to understand how it works and how we can take maximum advantage of the opportunities it offers. The rules which we have applied to our previous sales and marketing efforts no longer apply and we have to learn a whole new language and a very different way of attracting and retaining a customer. This course aims to answer all those questions and give you the tools to make more of your web marketing.

Learning objectives

Provide an insight into the advantages that the internet offers your business
Develop a web marketing strategy
Integrate your web activities into your current sales and marketing activities
Integrate web plans with your CRM strategy
Improve the cost effectiveness of your web activity.

Course content

Integrating sales, marketing and web strategies
Building an online presence
Effective e-mail and e-newsletter campaigns
Optimising your search engines
Intranets and extranets
Hosting and managing discussion forums
Viral marketing
CRM and web strategy
Evaluating web marketing campaigns.

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