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Effective search engine marketing
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Effective search engine marketing A successful search engine marketing strategy is one of the primary ways in which business websites can attract new customers. During this course we’ll explore the main search-engine marketing techniques for business websites. You’ll learn about the process of search engine optimisation, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes. You’ll discover new online tools and resources to implement successful campaigns, learn about ’link popularity’ and how to develop an effective link building strategy, and understand what ’pay-per-click’ advertising is, how it can be used and the stages required to set up and manage campaigns. A Classroom course provided by The University of Sydney Centre for Continuing Education in Sydney, NSW, Australia
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