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Ethics in Marketing and Advertising
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Ethics in Marketing and Advertising This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices, and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems, and strategies. Topics include ethical promotion and pricing strategies, marketing research, and marketing implementation. A Classroom course provided by UCLA Extension in Los Angeles, California, United States
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