Fashion & Retail Management

Fashion & Retail Management

Fashion and retail management is the business that sets the trends and moves the world’s fashion and merchandise from the designer’s imagination to showroom and department store floors and into the hands of the consumer. This fast-paced industry requires talented, creative professionals who have both a great sense of style and a solid knowledge of the business world. The Fashion & Retail Management program prepares students in both these areas.

The program, taught by faculty with industry experience, is designed to develop a student’s passion for the fashion and retail world through in-depth study of fashion history, business, sales, and marketing.

Students first build a basic foundation in drawing and design, as well as learning software for the applied arts. They continue with studies in the history of fashion, along with modern fashion illustration concepts and techniques, and the relationships between clothing design and social, political, economic, and geographical factors. Students also learn the basics of clothing design and construction, from fabrics and trims to the role of the designer in the manufacturing process. Basic business principles: from retail math to the elements of retail operation and technology, to sales and event promotion, round out the program.

Industry-experienced faculty guide students and help them learn the skills needed to create a portfolio to show prospective employers. Students have the opportunity to make valuable contacts with professionals in the field through professional organizations and internships.

Marketing, visual merchandising, manufacturing, buying and merchandising, and publicity are just a handful of the entry-level positions that graduates are prepared to seek. Upon completion of their Bachelor of Arts program, they are prepared to begin their careers in fashion and retail management with in-store and mall management, event planning and promotion, sales, product and sales development, and small business ownership.
Total Credit Hours: 192
12 Quarters

You’ve always been visual, seeing the world. You’ve always been the go-to fashionista in your crowd. Friends try to imitate your signature style, but you’ve already moved on to the next hot trend. You love the look, feel and coordination of garments, fabrics and accessories. Can’t pass a store display without thinking of 10 ways to improve it. Professionals in fashion retail management go behind the runway and beyond the red carpet to drive the industry. They set the trends and sell the goods. They have an eye for style combined with a business mindset. They can manage a store from the bottom up as they combine personal
style, industry knowledge and merchandising expertise with communications skills and corporate finesse.

At The Art Institute of Colorado
Begin with a solid foundation that includes classes in introductory retailing and fashion history. Add some drawing and design. Next, learn about apparel evaluation and construction, along with retail operations and manufacturing. Delve into event and fashion show production, enhanced with marketing, advertising and promotions principles. We haven’t forgotten business training focused on the industry�you’ll take classes devoted to store planning and lease management. You’re also introduced to sales management, leadership and teambuilding concepts. Then, learn how to stay on top of new looks as you study well-known designers and current fashion trends. It all comes together with an externship that lets you take your education and apply it in realworld situations. Want to impress potential employers? Put together a professional portfolio that shows your style and what you can bring to the industry.

After Graduation
You’re ready for entry-level jobs as diverse as the field itself. You can work in major department stores, clothing companies, or footwear and jewelry retailers. You may even find yourself working in home furniture or sporting goods environments. You can be a sales associate, assistant merchandiser or assistant manager trainee. You may gravitate toward a job as fashion coordinator. With some experience in the workplace, you can advance into an assistant manager role, as well as department manager, retail store manager and area supervisor. You may also choose to work as showroom coordinator or retail analyst.

A career in fashion retail management?
You wear it well and make it your own.

Program Competencies

Define and differentiate the different types of retailing operations and relate them to a specific marketing concept
Compare and contrast one period of fashion design to another
Articulate and solve basic problems relating to form and function
Solve problems in 2-D and 3-D design
Develop the skills and techniques necessary to illustrate fashion design concepts in an effective and professional manner
Utilize a variety of software, including presentation and graphic applications
Summarize the primary theories and concepts related to advertising
Define and create a marketable promotions package
Analyze different classifications of apparel including price points, fit, construction and the market
Utilize image manipulation software
Summarize the major components of marketing
Use a digital camera to produce photographic images
Create marketable visual displays
Calculate, analyze, and interpret financial concepts associated with accounting from a merchandising perspective
Learn the importance of staging, lighting, line-up and selections of models in the development of a well-run fashion show or event
Apply legal principles to the formation, operation, and termination of a business
Demonstrate knowledge of the role of a buyer in various types of merchandising organizations
Identify the requirements for various forms of business communications based on the purpose and desired outcomes
Demonstrate knowledge of the entire manufacturing
process
Evaluate and predict consumer behavior based on traditional and evolving theories
Apply management skills to the selling function
Examine the social, psychological, political, economic and technological influences that contribute to current fashion trends
Demonstrate teambuilding skills in the role of a team member and team leader
Demonstrate an understanding of the competitive international market, and the terms and concepts utilized within that market
Demonstrate the ability to manage and work in a constantly changing field
Select, prepare, and formally present a graduate portfolio
Career Opportunities
Entry-Level Positions
Assistant Manager
Assistant Manager Trainee
Sales Associate
Special Event Coordinator
Visual Merchandiser

Advanced Positions
(after gaining experience in the workplace)
Area Supervisor
Buyer
Department Manager
Fashion Coordinator
Merchandising Manager
Promotions and Special Event Director
Retail Analyst
Retail Store Manager
Showroom Coordinator
Trainer
Visual Director

Company Types
Major department store chains
Men’s clothing companies
Women’s clothing companies
Children’s clothing companies
Home furnishing companies
Sporting goods companies
Jewelry companies
Footwear companies
Specialty retailers
Apparel manufacturers

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