Fashion Design & Merchandising

Bachelor of Arts in Fashion Design & Merchandising

BACHELOR OF ARTS IN FASHION DESIGN & MERCHANDISING AT MANILA’,s FIRST SPECIALIZED FASHION COLLEGE AND HOME OF PROJECT RUNWAY PHILIPPINES- the SCHOOL OF FASHION & THE ARTS SoFA

You know who you are. You see grace, you see movement, and you live colour and texture, flow and curves. From simple and understated to outrageous and trend setting, clothing is art to you. How it feels, how it looks, what is says, and who would wear it. Life is not life if not visualized, accessorized, colourized, and then realized. This passion has always been a part of who you are. It is your art, your way to express who you are, and your unique creative statement to the world.

Within this field there is a long history of people rising from humble beginnings to become fashion stars. Laura Ashley got her start as a secretary. Vera Wang began designing at 39 because she could not find a suitable wedding gown for her own wedding. Ralph Lauren was born in the Bronx into a middle class family. He used to buy suits with his pocket money at age 12. His Polo Empire was founded on a small tie collection that he sold to Bloomingdales.

But you also know working as a fashion designer could also mean supervising a design team at a sportswear company. More than 95% of fashion designers work outside the small circle of haute couturiers and international fashion houses. And you know that to create your own label takes a lot of time, dedication and hard work and maybe living just above the poverty line for several years.

Today it is not enough for a designer to be creative; you need business sense. Fashion is more and more corporate driven and understanding the mechanics of your business is essential. Many of the really successful designers today, like Calvin Klein or Tom Ford, are engaged in all aspects of their business; from licensing strategies to ad campaigns and actually designing the clothes.

Students studying Fashion Design & Merchandising & Foundation for Design learn basics of apparel creation, with emphasis on design principles and final product merchandising. This program emphasizes hands-on training. Coursework discusses the business behind fashion merchandising, as well as the elements of strong design. Students also learn the process of garment construction �from initial concept to final product. Design challenges place students in situations they may experience in the professional world, providing valuable experience to take into the workplace. Graduates are prepared to seek entry-level employment such as costume designer, assistant fashion buyer, fashion designer, fashion merchandiser, or seamstress.

The Fashion Design & Merchandising program offers the best of both worlds - the ability to transform design ideas into garments and accessories as well as knowledge of the business side of the fashion industry.

In the design segment of the program, students are introduced to basic skills of construction in sewing, tailoring, flat pattern drafting, and draping to provide a solid foundation in the fundamentals of apparel engineering. In the merchandising segment, usage of textiles, colours and design to create visual merchandising campaigns are taught. Business courses are added to teach students how to develop, analyze and implement effective sales strategies.

The faculty nurtures creativity and teaches hands-on skills using traditional tools as well as industrial equipment similar to that found in the fashion design field. The combination of professional marketing skills and technical knowledge help students prepare for successful entry into the industry as junior designers, patter grader, management trainee, visual merchandiser, and assistant merchandise buyer.

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