Fashion Marketing & Management

Fashion Marketing & Management (Diploma)

The Fashion Marketing & Management program blends individual creativity with a keen sales orientation. Students are introduced to foundation skills such as colour theory, fashion sketching, costume history, digital imaging, and introductory retail skills. They later move on to topics such as concepts and trends in apparel, merchandise management, textiles and fabrics, advertising and marketing, elements of retail operations and technology, manufacturing, retail mathematics, consumer behaviour, business ownership, media buying, human resources, accounting, store planning, and lease management. Prior to graduating, students concentrate on developing a portfolio, securing an internship, and turn to topics on e-commerce and Web marketing.

Program Description
The Art Institute of Vancouver offers a Diploma of Achievement upon successful completion of the Fashion Marketing & Management program.
This program lasts one-and-a-half academic years (six quarters) and contains 90 quarter-credits. Each course within the program is worth three quarter-credits and the program consists of approximately 30 courses.

Method of Instruction
Instructional methods at The Art Institute of Vancouver include lecture, demonstration, tutorials, one-on-one instruction, and periodic examinations. Except for field trips, all instruction is conducted in a classroom/studio setting.

Graduation Requirements
To receive a Diploma in Fashion Marketing & Management, students must complete a minimum of 90 quarter-credits with a cumulative GPA of 2.0 or higher. Students must also receive a passing grade or credits for all required course work, meet portfolio or other requirements outlined in the student handbook, and satisfy all financial obligations with The Art Institute of Vancouver.

Fashion marketing is the business that moves the world’s fashions from designers’ showrooms to the retail floor and into the hands of consumers. If you have an eye for style and a head for numbers, learn how to generate consumer appeal through designs, displays, and purchasing.

We’ll train you in fashion merchandising, fashion coordination, buying and textiles, small business management, advertising and retail management, and visual merchandising.

A Sample of Subjects You’ll Study:

• Fashion Product Knowledge
• History of Art and Fashion
• Forecasting Trends
• Textiles
• Retail Management
• Buying

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