Fundamentals of Wine

Fundamentals of Wine

In the restaurant and hospitality business, knowing your way around a wine cellar can really impact profits. Which is why our Fundamentals of Wine class will give you a significant advantage in the marketplace. This refreshing course takes the snobbery and mystery out of tasting and selling fine wine. Our wine faculty has taught thousands to understand wine through experiential learning, and "the light goes on every time." Each class features in-depth tastings. Wines are poured, discussed, compared and demystified. Descriptors of aroma and taste suddenly make sense. Proper food pairings are revealed, and absorbed. Best of all, it’s fun.

You’ll learn to make wine a profit center.
Your appreciation of wine grows even more once you learn how your knowledge can become a profit center. You’ll learn to merchandise wine in any context, from hospitality to corporate to retail. To create wine lists that "work" for guests, staffers, your food program, and your bottom line. And to cultivate salesmanship at the tableside with customers. In short, The Fundamentals of Wine teaches you to select wine intelligently, suggest it diplomatically, price it correctly, serve it beautifully, store it prudently, and train your staff to do the same. This course is a must for anyone in the culinary field who lacks these critical skills.

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