Fundraising

The Art of Fundraising

For new and future fundraising professionals, this detailed overview emphasizes key fundraising principles, values, and ethics; strategies for planning and organizing annual and capital campaigns; case development; setting goals; developing leadership and donor constituencies; solicitation of boards, major gifts, and grants; and the role of philanthropy in American society. Also of value to individuals placed in leadership volunteer roles and those considering starting a 501 (c)(3) organization.

To increase your understanding of social enterprise in particular and non-traditional forms of fundraising in general.
To begin to define the opportunities for creating social enterprise for your organisation and the companies or other entities with which you may collaborate.
Increase your level of comfort with the concepts, principles and skills sets that are necessary to define and manage social enterprise and non-traditional fundraising for your organisation.
Public purpose marketing allows non-profit organisations to develop long-term income earning strategies by aligning with for-profit organisations, enabling them to become less reliant on short-term donations.

The relationship also benefits the businesses, which can align themselves with causes they and their customers believe in. This social repsonsiblity can become a significant factor in a company’s bottom line by enhancing its corporate or brand image.

Raising funds and telling your story are important activities for today’s schools. No matter what their funding structure, all schools spend more on their children than they receive in tuition. And, in today’s increasing competitive marketplace, schools need to promote their unique educational philosophy and programs. This program is specifically designed for school leaders (principals, assistant principals, superintendents, board members and others integral to the school’s external relationships) who want to learn how to understand their audiences and identify ways to involve donors, volunteers, community and business leaders leading to increased financial support, broader awareness of the unique features of the school and stronger community engagement.

What comes first - The money or the donors?
"Where will the money come from?"
"How can we let more people know about our program?"

These two issues, marketing and fundraising are critical to the success of all nonprofit organizations. The objective of this course is to allow nonprofit leaders the opportunity to develop skills to evaluate, change and implement new and effective marketing and fundraising programs. Participants will learn how to assess their current situations and to think creatively when searching for resources and tools relevant to advancing their organizations. They will learn to look at their markets, find where donors live and work, see how researchers segment communities.

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