Training Resources for:
Integrated Marketing Strategy
Total 2 record(s) available.
Integrated Marketing Strategy Marketing strategy is more important than ever in our highly competitive world, and is becoming more complex as the Internet and mobile computing merge with traditional media. From brand management to customer communications to sales, today’s marketing must integrate multiple media and environments to achieve maximum impact. Print, radio, TV and the Web are becoming one integrated, customer-facing whole.
The UBC Certificate in Integrated Marketing Strategy stands at the forefront of innovation and creative thinking about new ways that goods and services are marketed. The ubiquity, desirability and economic viability of web-based communications tied to traditional media results in market reach being broader and deeper while simultaneously being more fragmented and customized. An integrated marketing strategy employing consistent themes and branding through all communication channels is essential to maintaining a company’s competitive edge.
A Online course provided by UBC Continuing Studies in Vancouver, British Columbia, Canada
UBC Certificate in Integrated Marketing StrategyMarketing strategy is more important than ever in our highly competitive world, and is becoming more complex as the Internet and mobile computing merge with traditional media. From brand management to customer communications to sales, today’s marketing must integrate multiple media and environments to achieve maximum impact. Print, radio, TV and the Web are becoming one integrated, customer-facing whole.
The UBC Certificate in Integrated Marketing Strategy stands at the forefront of innovation and creative thinking about new ways that goods and services are marketed. The ubiquity, desirability and economic viability of web-based communications tied to traditional media results in market reach being broader and deeper while simultaneously being more fragmented and customized. An integrated marketing strategy employing consistent themes and branding through all communication channels is essential to maintaining a company’s competitive edge.
The face-to-face courses of the program are located downtown Vancouver, at UBC Robson Square.
A Classroom course provided by Sauder School of Business in Vancouver, British Columbia, Canada
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