Marketing

Marketing (Master Degree)

The Master of Marketing is an advanced coursework program designed to enhance the skills and knowledge of marketing professionals. The core courses provide students with an understanding of current marketing thinking and students can choose from a wide range of elective courses in three streams.

Program benefits:
Students learn from internationally renowned academics and expert marketers, gaining exposure to cutting-edge ideas, approaches and industry practices.
The selective entry criteria ensure a truly advanced program of marketing professionals who have an average of 7.4 years of marketing experience.
The program provides the opportunity to network with marketing professionals from around the world including Argentina, Brazil, China, Germany, Hong Kong, New Zealand, Philippines, UK and USA.
The small class size promotes active class participation and involvement.

This course provides a practical approach to manipulating the marketing mix, showing how to use product, pricing, promotion and distribution to achieve substantial uplifts in revenue. Marketing techniques are examined for both products and services and demonstrated in business to business and consumer environments. Strategic marketing initiatives are developed and translated into solid tactical actions.

Contemporary marketing techniques are delivered in a highly interactive, practice based manner. Over 30 case studies are used to demonstrate how to effectively develop and execute marketing strategies.
A number of the case studies are from Marketing Managers who have attended this course and successfully applied the techniques learned.

Course Objectives

Use templates and tools to prepare a marketing plan for your organisation.

Segment and profile your customers to tune your marketing mix.

Learn how to classify your products and services to make selection of pricing models, distribution channels and promotional alternatives simple.

Understand the product life cycle and what dictates how quickly products are accepted by a market.

A step-by-step approach to product development is presented.

The rules for protecting intellectual property using patents, designs, copyright and trademarks are conveyed.

Five pricing models and methods for determining your product’s price against the competition are developed.

Distribution channels are compared and the benefits of using direct selling, industrial distributors, wholesalers and retailers are discussed.

Use a framework for executing your brand position effectively.

Guidelines for using different types of advertising media and techniques for maximising response rates are provided.

Leading edge marketing theories are presented and supported with real-life practical case studies.

The Master of Business in Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia.

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Training Program on:
‘Professional Tele-Calling/ Tele-Selling/ Tele-Marketing Skills� (Sell any Product/ Service on Phone…Professionally! Increase Market Penetration during this Recessionary Period & yet…Save Time, Money, Energy & Efforts!)

‘The conSELLtant�is organizing a special Three Day Program on:
‘Professional Tele-Calling/ Tele-Selling/ Tele-Marketing Skills�for anyone relatively new to selling on phone, as well as, the more experienced ones, who wish to refresh or fine tune their existing skills in line with today’s�need for a more consultative or relationship building approach.

With an increase in Tele-Callers and a dearth for Professional Tele-Callers, considering today’s rising travel and salesmen’s costs, this program on ‘Professional Tele-Calling Skills�will be a must for anyone in contact with Customers, interested in deeper market penetration, while yet reducing their costs.
At the end of the program participants would have gained a full understanding of the basics in selling, the buying & selling processes including the importance of being well organized. And most importantly�over the period of the course, participants would have worked through the Six Step Sales process, practicing the skills at each stage, so that their tele-selling skills are developed & reinforced, while also working on selling products/ services, making the role-plays very realistic & practical.
After this program the Telecaller will be able to make successful telephone sales calls to the prospect decision maker and conclude with the decision maker’s commitment to buy…in other words be able to SELL over the telephone, with the real answer being in serving the customer by discovering needs and leading him or her through a good decision-making process.

High Tech/Software firms, manufacturers, distributors, sales & service organizations-particularly Banks, Credit Card/Consumer loan Issuers, Financers, Telecom & Insurance Service providers etc will find this training most beneficial for a variety of activities such as:
· Lead generation
· Tele-Selling
· Test Marketing
· Database building/ cleaning
· Seminar fulfillment
· Appointment setting
· Surveys/Market Research
· Collection of Payment Reminders
· New Product Announcements etc

For more details please have a look at our website: www.SalesTrainingIndia.Com

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Call: (091) (044) 4353 1000 4353 1300 24 Hr Hotline: 91 94440 365(Days) 24 (Hrs)
Email: training@SalesTrainingIndia.com sales@FirstContactAcademy.com

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