Training Resources for:
Marketing Management and Database Analytics (LCA.BX)
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Marketing Management and Database Analytics (LCA.BX) (Diploma) The program’s goals reflect the specific aims of marketing management coupled with technical education in the area of database Analytics using leading software packages. The program is designed for students wishing to pursue a career as marketing analyst, business analyst, statistical analyst, database analyst and reporting specialist in variety of industries. These individuals, with their skills in business and analytics, work as decision support analysts supporting the top management.
Competencies
Apply marketing concepts and principles to different sectors in the field of services and use different analytical tools for the analysis
Elaborate and use strategic marketing plans for products and services
Use standard industry software to analyze data to be used in marketing strategies and to create analysis reports and presentations for marketing professionals
Create strategic marketing relationships with clients and communications and customer relationship programs
Design and develop an application in a database environment
Analyze the characteristics of different enterprise information systems in order to formulate an integrated solution
Use statistical methods to analyze commercial data
Establish a marketing plan and insure its implementation
Prospective jobs �you will find below a small sampling of jobs available for graduates of this study program
Business Intelligence analyst
Database administrator (DBA)
Consultant in data warehousing
Data architcet
Consultant in strategic information
Crystal Reports developer
IT consultant
Consultant in Business Intelligence
Data mining application developer
BI �SAS analyst
Technological platforms
Databases: Oracle, MySQL
Business Intelligence: SAS, Crystal Reports
Data Warehousing: Informatica, Datastage
A Classroom course provided by Montreal College of Management and Technology in Montreal, Quebec, Canada
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