Marketing essentials

Marketing Essentials

Marketing is a crucial part of an effective and high performing business. This program provides participants with an understanding of critical marketing activities and provides a framework for identifying and achieving the marketing goals of a company. Participants are introduced to key marketing tools to identify customer needs and develop market plans and products.

Learning outcomes

Contribute to effective marketing strategies and plans.
Use selected marketing tools.
Identify the role and function of marketing within the organisation.
Develop a framework for a marketing plan.

Course content

Introduction to the formal framework of marketing.
Marketing tools.
Key philosophies of marketing.
How to segment markets and choose targets.
The importance of buyer behaviour.
Introduction to market research.
Pricing tactics.
How to combine promotional tools.
Understanding the importance of systems.
The marketing plan.

This introductory course provides a practical framework to help participants create effective marketing plans that deliver results. Participants are introduced to the key analysis and planning tools that will enable them to identify their customers�needs and deliver value.

Content
Key philosophies of marketing
Brand management
Products and services
Pricing strategy
Distribution strategy
Communication strategy
Evaluation and control of marketing plans

Learning Outcomes
Understand the role and function of marketing within an organisation
Evaluate the marketing mix incorporating brand, product, price, promotion and distribution
Prepare marketing plans to achieve organisational objectives
Apply evaluation and control techniques to marketing plan

Marketing is a powerful management tool for growing your business and addressing key issues, whether you work for a corporate, for government or for yourself. In this practical course, you’ll discover the elements of a strong marketing plan, learn about today’s core online and traditional marketing activities, equip yourself with a range of marketing tools and templates, and see how effective communication can really impact your organisation’s bottom line.

Written especially for non-marketing managers, this module includes fundamentals that will help people throughout the organization better understand the importance of marketing and how it relates to them.

Objectives:
In this course, you will learn about marketing essentials.

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