Master of Communication (Advertising)

Master of Communication (Advertising)

The Master of Communication (Advertising) program provides an in-depth exploration of the range of advertising knowledge from academic and professional sources around the world. It is focused on high-powered advertising strategy, and the processes that lead to it.

The Graduate Diploma program offers a preparation for managing complex advertising campaigns, integrated with other promotional activities such as commercial sponsorship, sales promotion, brand public relations and direct response. Branding theory is central. Account management, account (or strategy) planning, media planning and agency management are the specific professional areas covered. (While all students study Creativity in Advertising, this program is not designed for those who plan to be advertising copywriters or art directors.) Master students will also explore wider issues involved in managing organisations which produce such campaigns.

Graduates will be able to:

conduct and/or use research, with critical insight into its validity for decision-making
develop and/or build theories, and understand the process of theory development
implement changed personal and organisational behaviours in the knowledge of new or changed theories
create the conditions for more effective and efficient structures within advertising
respond effectively to changing societal demands on advertising
gain mastery of the writing in their field of knowledge and be able to communicate about advertising knowledge so as to influence their peers in business
gain the confidence of their advertising clients.

Why Study Advertising?
This program is tailored for those wishing to move into a career in advertising, and for those already in advertising who are seeking to enhance their qualifications. This program is consistently among the most highly sought-after with school-leavers, mature-age students and international students alike. Through a strong association with industry and community groups, we ensure our students get the right balance between practical skills and a solid academic foundation. RMIT Advertising students have gone on to succeed in the most challenging and rewarding work environments, and their work has been consistently recognised through industry awards. Our graduates can be found at the top of their fields, both in Australia and internationally.

Special Features of the Program
Unique aspects of the program are:

this is a specialist Advertising Masters degree—one of few in the world,
teaching staff have senior level practical experience in industry, many combining teaching with their ongoing industry careers,
computer lab is equipped with state-of-the-art media software. Students are instructed and learn the planning and buying disciplines using these tools.

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