Training Resources for:
New Product Introduction
Total 2 record(s) available.
New Product Introduction No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that fail to develop new products place themselves at great risk. Part I of this course outlines the processes and tools that compose an effective new product development strategy. Part II of this course discusses the latter stages leading up to launch of a new product. The primary goal of these two courses is to provide a thorough understanding of the method of creating new products. A Online course provided by UCLA Extension in Los Angeles, California, United States
Innovation & New Product Introduction ManagementInnovation management and new product introduction is a growing area of concern for all industries. The fundamental drivers for the organizational focus on innovation management are: The increase in competition among firms, Forces of globalization, Technological changes like rapid prototyping / IT software / Simulation and Consumer expectation for product improvements. These trends are likely to continue and there would be need for professionals to manage the process, hence the understanding of the topics would be useful.
Syllabus
The subject is vast in scope and has applications in all walks of life, this course would focus only on the business organizations which are in the activity of producing and marketing goods and services. The course would strive to bring forth the existing understanding of subject available in the academic and business literature, develop appreciation of the complexities involved in managing innovation. Discuss the dilemmas faced by the management professionals and the likely solutions to the problems. The approach to the learning would be theoretical and learning from each other, with a sprinkling of games etc.
A Classroom course provided by Xavier Institute of Management in Bhubaneswar, India
Pages:- 1
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