Project Sponsorship

Project Sponsorship Workshop

“That was great�now if we could only get our Senior Managers to also take this course� We hear this from participants, in one form or another, after just about every delivery of our fundamental Project Management Essentials course.

To get the full value of project management tools and methodologies, most organizations have to undergo a culture shift regarding how they deal with issues such as project prioritization, risk, contingency, communication, and stakeholder involvement. Culture shifts within an organization are most successful when driven from the top �and that means from senior management, the sponsors of corporate projects.

We don’t expect project managers to understand everything there is to know about project management just because we give them the title of project manager �so why do we expect senior managers to automatically understand what is involved in sponsoring projects?

In 1999, at the direct request of one of our clients, WCP developed a course designed specifically for senior managers and their role as project sponsors. We believe this to be the first project management course of its kind in Canada. Through guided discussions and group exercises, senior management learn how to promote a culture of project management excellence in their organization. They also learn specific activities they should be doing as sponsors of a project, specific things they should look for in projects they are sponsoring, and specific questions they should be asking of project managers and teams throughout the project lifecycle.

Perhaps the value of this course was summed up best by a VP of a large company who, during the final wrap-up of the Project Sponsorship session, made the following statement: “I now understand that a project I recently sponsored was not nearly as successful as it could have been �partly due to my not having understood my role as sponsor� Project success is a team effort, and when the project sponsorship role is better understood, the whole team benefits.

For information on how to arrange for an in-house delivery of this course contact in-house@wcpconsulting.com or call 905-660-7184

Projects are the means through which organizations can achieve
their goals and satisfy the needs of their clients. The ability to
successfully implement projects is therefore critical to an
organization’s profitability and overall level of performance. It is no
wonder that project management skills and the integration of a
sound project management culture, are key goals among leading
organizations today.
The full benefits of project management are only achieved along
with the creation of a sustainable project management culture
within the organization. Senior managers have an important role
when it comes to creating and sustaining this culture.
This 1-day course examines senior management’s role in the
successful management of projects and the creation of a
sustainable project management culture within the organization.
PARTICIPANT EVALUATIONS
“A must for all Senior Management staff including Executive
Committee. Very useful.� Shaffeek Ali, Alberta Ministry of Agriculture and Food
LEARNING OBJECTIVES
Participants will gain practical skills to:
�Actively sponsor a project, and understand what they should
be doing, what they should be looking for, and questions they
should be asking of the project manager and team members
during each phase of the project.
�Assess which project management tools and techniques
provide the greatest value and should be practiced by project
teams.
�Identify the elements of a properly defined Project Charter.
�Know what to expect and what not to expect from project
management.
�Establish project priorities based on consistent criteria.
�Evaluate project plans to determine those most likely to be
successful.
�Identify a properly managed project and one that is heading
for trouble �and what to do about it before it is too late.
�Facilitate project success through the active fulfillment of the
sponsorship role and through the creation of the appropriate
corporate culture.
WHO SHOULD ATTEND
The Project Sponsorship course is suitable for individuals who are:
�Senior members of an organization responsible for making
decisions on project priorities, staffing, strategic planning,
and who are responsible for the authorization of projects
within the organization.
�Typical participants include corporate executives, senior
management, Project Sponsors, managers of Project
Management Offices and senior Project Managers.

Projects are the means through which organizations can achieve
their goals and satisfy the needs of their clients. The ability to
successfully implement projects is therefore critical to an
organization’s profitability and overall level of performance. It is no
wonder that project management skills and the integration of a
sound project management culture, are key goals among leading
organizations today.
The full benefits of project management are only achieved along
with the creation of a sustainable project management culture
within the organization. Senior managers have an important role
when it comes to creating and sustaining this culture.
This 1-day course examines senior management’s role in the
successful management of projects and the creation of a
sustainable project management culture within the organization.
PARTICIPANT EVALUATIONS
“A must for all Senior Management staff including Executive
Committee. Very useful.� Shaffeek Ali, Alberta Ministry of Agriculture and Food
LEARNING OBJECTIVES
Participants will gain practical skills to:
�Actively sponsor a project, and understand what they should
be doing, what they should be looking for, and questions they
should be asking of the project manager and team members
during each phase of the project.
�Assess which project management tools and techniques
provide the greatest value and should be practiced by project
teams.
�Identify the elements of a properly defined Project Charter.
�Know what to expect and what not to expect from project
management.
�Establish project priorities based on consistent criteria.
�Evaluate project plans to determine those most likely to be
successful.
�Identify a properly managed project and one that is heading
for trouble �and what to do about it before it is too late.
�Facilitate project success through the active fulfillment of the
sponsorship role and through the creation of the appropriate
corporate culture.
WHO SHOULD ATTEND
The Project Sponsorship course is suitable for individuals who are:
�Senior members of an organization responsible for making
decisions on project priorities, staffing, strategic planning,
and who are responsible for the authorization of projects
within the organization.
�Typical participants include corporate executives, senior
management, Project Sponsors, managers of Project
Management Offices and senior Project Managers.

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