Training Resources for:
Public Relations Certificate - Strategic PR & Planning
Total 1 record(s) available.
Public Relations Certificate - Strategic PR & Planning Strategic PR & Planning is one of four units that make up the Public Relations Certificate. Prerequisite: PR Principles & Practices. Strategic PR analysis and management tools. Using those tools, case studies will be presented in: organisational environment; industry analysis; mission, values and culture; leadership; internal communication issues; crisis management; media relations; government relations and lobbying; issue management; labour relations; risk communication. Benefit - by experiencing actual cases students will gain a strong insight into the way public relations gets results.
A Classroom course provided by RMIT University Continuing Education Centre in Melbourne, VIC, Australia
Pages:- 1
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