Public Sector and Non-Profit Marketing

Public Sector and Non-Profit Marketing (Certificate)

The world of public sector and non-profit managers is rapidly changing. Increasing demands are being placed on managers and their staff in these sectors to adapt to their new environment. The benefits of attending this program include: acquiring value-added skills and core competencies necessary to develop strategic public sector and non-profit marketing strategies, ability to assume more senior positions and responsibilities in the public and non-profit sectors, sharing experiences with marketers in your sector and expanding your network for future collaboration, and developing an “action oriented�strategic marketing plan for your organization.

“The Professional Certificate in Public Sector and Non-Profit Marketing is a "must have" for anyone practicing marketing in the public and non-profit sectors. It is particularly helpful to people who lack formal training in marketing, but are seriously attempting to integrate marketing into their organizationd�
Philip Kotler, Professor International Marketing, Kellogg School of Management, Northwestern University

PROGRAM CONTENT

An overview of public sector and non-profit marketing.

The most effective methods of acquiring and using marketing intelligence, with a limited budget.

The components of integrated marketing communications required to implement successful marketing campaigns, with limited resources.

How to develop social marketing campaigns that are based on solid research.

Best practices and key components of working with the private sector, including partnerships, sponsorships, strategic alliances and cause related marketing

How to launch successful cost-recovery products and services, raise funds and leverage in-kind services.

How to “market your marketing program�internally by promoting the benefits of marketing to key players in your organization, including key stakeholders.

being placed on managers and their staff in these sectors to adapt to their new environment. The benefits of attending this program include: acquiring value-added skills and core competencies necessary to develop strategic public sector and non-profit marketing strategies, ability to assume more senior positions and responsibilities in the public and non-profit sectors, sharing experiences with marketers in these sectors and expanding network for future collaboration, and developing an "action oriented" strategic marketing plan for your organization.

This Program has been specifically designed for managers and officers in the public sector who are looking for a professional development experience in the field of strategic marketing.

PROGRAM CONTENT

An overview of public sector marketing

The most effective methods of acquiring and using marketing intelligence, with a limited budget

The components of integrated marketing communications required to implement successful marketing campaigns with limited resources

How to develop social marketing campaigns that are based on solid research

Best practices and key components of working with the private sector including partnerships, sponsorships, strategic alliances and cause related marketing

How to launch successful cost-recovery products and services, raise funds and leverage in-kind services

How to "market your marketing program" internally by promoting the benefits of marketing to key players in your organization, including key stakeholders.

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