Training Resources for:
Public Sector and Non-Profit Marketing Leadership
Total 1 record(s) available.
Public Sector and Non-Profit Marketing Leadership (Certificate) being placed on managers and their staff in these sectors to adapt to their new environment. The benefits of attending this program include: acquiring value-added skills and core competencies necessary to develop strategic public sector and non-profit marketing strategies, ability to assume more senior positions and responsibilities in the public and non-profit sectors, sharing experiences with marketers in these sectors and expanding network for future collaboration, and developing an "action oriented" strategic marketing plan for your organization.
This Program has been specifically designed for managers and officers in the public sector who are looking for a professional development experience in the field of strategic marketing.
PROGRAM CONTENT
An overview of public sector marketing
The most effective methods of acquiring and using marketing intelligence, with a limited budget
The components of integrated marketing communications required to implement successful marketing campaigns with limited resources
How to develop social marketing campaigns that are based on solid research
Best practices and key components of working with the private sector including partnerships, sponsorships, strategic alliances and cause related marketing
How to launch successful cost-recovery products and services, raise funds and leverage in-kind services
How to "market your marketing program" internally by promoting the benefits of marketing to key players in your organization, including key stakeholders. A Classroom course provided by Sprott School of Business in Ottawa, Ontario, Canada
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