Sales & Marketing

Hospitality Sales & Marketing

The module introduces the student to the Role, Function, Tools and techniques used by Hospitality companies in the sales & marketing of their facilities . A strong emphasis is placed on developing the students interpersonal sales skills through specific projects . The program is also enhanced the involvement of professional Hotel Marketing Sales and Advertising and market research executives in program seminars and participant evaluations Topics covered include:

Introduction to Hospitality Sales & Marketing
Sales Techniques
Marketing

Each student is provided the opportunity to develop skills in selling travel products. The student learns how to understand customer needs and wants, to match such customer need profiles with product recommendations, and to become proficient in the preparation of oral and written proposals to the customer. The ability to sell and market oneself, given one’s own abilities and skills, also is developed in depth.

This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer.

Whether an old hand at sales & marketing or brand new, this fun and highly practical two day course is designed to stimulate sales & marketing activity by identifying and using best practice. A highly experienced tutor will work with delegates to develop a profile of their organisation’s perfect customer, create a product description which will meet their needs, a strategy to help them buy and a plan to keep them loyal.

Sales & Marketing Training Course Content
The Definition of Marketing
The Sales and Marketing Interface
Philosophies
Identifying the Perfect Customer
Recognising an Opportunity
The Marketing Environment
Research and Information Systems
Buyer Behaviour
B-C, B-B, C-C
Consumer Decision Processes
Organisational Buying
Selecting the Perfect Customer
Segmentation
Targeting
Positioning
Creating the Perfect Offering
Product
Price
Place
Promotion
Putting the P’s Together
Multiple Mixes
Planning and Control
Marketing Planning
Forecasting and Expenditure
Organisation and Control
Keeping the Perfect Customer
Developing Loyalty
The Psychology of Selling
Developing Personal Power
Filling the Funnel
Enquiries
Cold Calling
Deepening Existing Relationships
Networking and Gaining Referrals
Presentations
Desired Result
Features and Benefits
Framework and Proof
Objections
The DREAM Buying Path
Do
Repeat
Evaluate
Access
Money
Powerful Introductions
30 Second Introductions and Commercials
Identifying and Managing Buying Profiles
Questioning, Language and Listening Skills
Closing and Follow-Up
Buying Signals
Closing Questions
Follow-up Systems
The Psychology of Motivation
Personal Motivation Strategy

When evaluating a career in sales and marketing, consider the following facts:

Sales and marketing drive every business in every industry.
The field provides excellent career opportunities for those with energy, creativity and an interest in human behavior.
Marketing is an excellent base for career growth.
A bachelor’s degree for sales & marketing professionals
The Bachelor of Science in Business Management degree program at Globe University/Minnesota School of Business (GU/MSB) allows you to choose an area of special emphasis. The marketing option is one of the most popular, and provides graduates with an excellent base for career growth. Please contact a college representative if you would like to discuss the program in light of your personal goals.

Pages:- 1 2 3 4 5 6
[ Online / Live ] [ Corporate Training ] [ Locations ] [ Schools ] [ Job Seekers ]

Dear Visitor: You are strongly recommended to bookmark this page and come back later, since new course may be available anytime. Click to Proceed>>