Training Resources for:
Search Engine Marketing
Total 14 record(s) available.
Search Engine Marketing Why Search Engine Marketing?
More than half of the visitors to high growth websites get there through search engines. Search engines such as Google and Yahoo, and online directories such as Ananzi, steer customers looking for solutions to websites that provide those solutions. If you do not appear in the top five to ten search results rankings, you don’t exist. If you do appear, but nobody clicks to visit your site, you have blown a major opportunity. And if someone clicks to your site and fails to transact with you, you may never see them again.
Britefire’,s Search Engine Marketing course provides an up-to-date and thorough insight into search engine optimisation (SEO) and contextual search advertising (e.g. Google’s pay-per-click ads). But the course goes way beyond these tactics. SEM is the set of strategies and techniques that increase your visibility on search engine results pages, increase the click-through rates to your site, and maximise your conversion of visitors to customers. This course will teach you the skills to do that, and a lot more.
Any business with an online presence has to have a search engine marketing strategy, and the skills and processes to implement it. If potential customers don’t find you on search engines, they will find your competitors.
It’s a noisy marketplace. At last count, there were more than 20 billion web pages in which your website can get lost. In South Africa, ten people out of every hundred have web access, and they account for a significant chunk of purchasing power. Worldwide, there are more than one billion active online consumers, and last year they spent R42 trillion. Search Engine Marketing is not only for ecommerce companies, it is a vital part of the marketing strategy of any offline business as well.
Many organisations opt to outsource SEM to specialists. Outsourcing SEM is very different from abdicating it. But if you don’t understand SEM, then you will not be able to select or manage an external specialist critically.
The SEM landscape changes constantly, as do the algorithms used by the engines and directories. Staying current is critical if you want to maintain the high rankings you work so hard to attain. SEM is not easy, but it’s not rocket science either. If you have an emarketing responsibility, you simply have to ‘get it�
Britefire’,s Search Engine Marketing course will give you the skills, methods, and insights to maximise your exposure, pump up your click through rate, and increase your conversion rates.
Why Should You Attend?
To succeed online you need more than just a great looking website with state-of-the-art functionality. You need to be seen. Britefire’,s Search Engine Marketing course provides you with the insight and tools to use search engines to drive visitors to your site, and to turn visitors into customers.
You will discover the secrets of search engine optimisation (SEO) â€?how to structure your site’,s layout, coding and content to help it score high in search rankings.
You will understand how to effectively use low-cost pay-per-click contextual advertising, triggered by searchers, that will drive qualified traffic to your site. You will understand and develop linking strategies that get other sites to boost your search rankings. You’ll find out how to exploit social media such as blogs and social networks to further improve your search rankings.
You will learn how to test and continually improve your selection of keyword search terms, the wording, positioning and timing of your ads, and the quality of their landing pages and conversion funnels. You will become familiar with the analytical tools that help you make smart search marketing decisions.
And you’ll learn how to pull all of these elements together into a manageable effective search marketing strategy.
Who Should Attend?
This course is a must for anyone who makes tactical or strategic marketing decisions about online initiatives, or has to interact with those who do, including:
* online strategists
* marketing managers, product managers
* new product development people
* advertising and marketing services agency personnel
* website developers, information architects, and creative personnel
* e-commerce and e-marketing personnel
Well-illustrated insights into today’s hot issues such as web 2.0 and social media are woven into the core topics. The course gives you the know-how, skills, confidence, and comprehensive web savvy that you need to pump up your site’s visibility and its ability to build customers!
What Will You Learn?
You will leave this course not only with a great understanding of how search engine marketing, search engine optimisation, pay-per-click and linking strategies work, but also with a practical ability to create and implement your own SEM strategies and tactics.
What is more you will be equipped with an arsenal of best practices, inspiring and enlightening examples, and guidelines for staying in tune with developments in the future. You will learn:
* how to structure your site’s layout, coding and content to help it score high in search rankings
* how to research and choose the best keywords for your site
* how to register with the directories that drive search engine listings
* how to effectively use low-cost pay-per-click contextual advertising to drive qualified traffic to your site
* how to develop linking strategies that get other sites to boost your search rankings
* how to exploit social media such as blogs to further improve your search rankings
* how to test and continually improve the effectiveness of your SEM tactics
* how to use analytical tools to make smart search marketing decisions
* how to create an effective search marketing strategy for your site
And you’,ll be totally psyched to take charge of your own search engine marketing initiatives!
A Classroom course provided by Britefire in Cape Town, Western Cape, South Africa
Effective search engine marketingA successful search engine marketing strategy is one of the primary ways in which business websites can attract new customers. During this course we’ll explore the main search-engine marketing techniques for business websites. You’ll learn about the process of search engine optimisation, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes. You’ll discover new online tools and resources to implement successful campaigns, learn about ’link popularity’ and how to develop an effective link building strategy, and understand what ’pay-per-click’ advertising is, how it can be used and the stages required to set up and manage campaigns. A Classroom course provided by The University of Sydney Centre for Continuing Education in Sydney, NSW, Australia
Search Engine Marketing (Certificate)This nationally recognized Search Engine Marketing (SEM) traing course and online certificate program has been developed in direct response to the skyrocketing growth of the search engine industry. This comprehensive program covers all aspects of search engine marketing including; search engine optimization, pay per click marketing and web site copywriting. These are the essential components for understanding this unique and growing career field.
As noted by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels." This online certificate program is offered in partnership with major colleges and universities.
A Online course provided by Gatlin Education Services in Fort Worth, Texas, United States
Search Engine MarketingI. Search Engine Optimization 101
a. Course Introduction
b. Introduction to SEO
c. Search Engine Basics
d. SEO Requirements Gathering
e. Keyword Research
f. Title and META Tag Creation
g. SEO Copywriting
h. SEO Integration
i. Search Engine and Directory Submission
j. Search Engine Spam
k. SEO Reporting and Conversions
II. Search Engine Optimization 201
a. Course Introduction
b. Overview of SEO
c. Site Architecture
d. Text Content
e. Dynamic Content
f. Graphics
g. Flash and Splash Pages
h. Frames and Tables
i. Link Popularity
j. Pay For Performance
k. Measuring SEO ROI
l. Starting Your Own SEO Business
III. Pay Per Click Marketing 101
a. Course Introduction
b. An Introduction to Pay Per Click Marketing
c. Pay Per Click Campaign Preparation
d. An Introduction to Google AdWords
e. How to Set Up an AdWords Account
f. An Introduction to Yahoo! Search Marketing
g. How to Set Up a Yahoo! Sponsored Search Account
h. Keyword Research for PPC Campaigns
i. Ad Copy Creation for PPC Campaigns
j. Landing Page Creation for PPC Campaigns
k. PPC Campaign Conversion & ROI Measurement
IV. Pay Per Click Marketing 210
a. An Overview of PPC Marketing
b. Pay Per Click Search Engines
c. Key Elements of a Successful PPC Campaign
d. Building Effective PPC Ads
e. How to Structure Your PPC Campaign
f. Effective PPC Bidding Strategies
g. How to Create Killer Landing Pages
h. Tracking PPC Conversions
i. A/B Split Testing
j. How to Measure ROI on PPC
V. Web Site Copywriting 101
a. Course Introduction
b. THE Most Important (and most overlooked) Aspect of Copywriting
c. Discover What Copy Type Fits Your Target Audience Best
d. Guess What? Men and Women Are Different!
e. Writing to Please Everybody
f. Headlines - The Beginning and the End
g. Features vs. Benefits - Do You Really Know the Difference?
h. Adding Emotions & Dreams and Tugging On Heartstrings
i. The Power Points of Your Copy
j. A.I.D.A. and the Buying Process
k. Search Engine Optimization - Copy Is Crucial
l. Final Thoughts
A Online course provided by University of Alabama College of Continuing Studies in Tuscaloosa, Alabama, United States
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