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Social Media for Marketing
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Social Media for Marketing Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. In this course, you learn how to incorporate social media tools like Facebook, YouTube, Twitter, social bookmarking and web monitoring tools into your overall marketing strategies and tactics. We discuss the dos and don’ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette. Students are asked to develop ideas for a social media marketing campaign of their own. A Classroom course provided by UBC Continuing Studies in Vancouver, British Columbia, Canada
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