Training Resources for:
Strategic Communications Planning
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Strategic Communications Planning Workshop This interactive workshop is designed to inform, train and inspire professionals interested in increasing the efficacy of their communications efforts and/or to improve their knowledge of the field so they can work more effectively with communicators in their organization.
Managers realize greater return on their investment in communications, be that internal or external, everyday or extraordinary, when they understand the theories behind effective communications endeavors. When communications goals and activities support corporate goals, everyone benefits �communicators, bosses and stakeholders.
Program Content
Effective communications planning
Review of public relations and the family of communications tools and techniques
The RACE Formula (Research, Analyze, Communicate, Evaluate) - the backbone of effective planning for any strategic communications effort
A Classroom course provided by Sprott School of Business in Ottawa, Ontario, Canada
Pages:- 1
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