Technology Marketing

Technology Marketing

Marketing in technology-intensive environments, with focus on business buying processes. Buyer behaviour, competitive and environmental analysis, planning and implementation of product and service innovations, targeting and positioning in the early stages of introduction, management through the growth stages, tracking success and contingency planning.

Technology provides new marketing opportunities that better target specific markets. In this class you will gain the knowledge of how to optimize website visits through search engines and the tools to track customer activity on a website. Discussions will also focus on email marketing, mobile marketing, and other immersive marketing techniques such as games, videos, and virtual tours.

The program’s goals reflect the specific aims of marketing management coupled with technical education in the area of database Analytics using leading software packages. The program is designed for students wishing to pursue a career as marketing analyst, business analyst, statistical analyst, database analyst and reporting specialist in variety of industries. These individuals, with their skills in business and analytics, work as decision support analysts supporting the top management.

Competencies

Apply marketing concepts and principles to different sectors in the field of services and use different analytical tools for the analysis
Elaborate and use strategic marketing plans for products and services
Use standard industry software to analyze data to be used in marketing strategies and to create analysis reports and presentations for marketing professionals
Create strategic marketing relationships with clients and communications and customer relationship programs
Design and develop an application in a database environment
Analyze the characteristics of different enterprise information systems in order to formulate an integrated solution
Use statistical methods to analyze commercial data
Establish a marketing plan and insure its implementation

Prospective jobs �you will find below a small sampling of jobs available for graduates of this study program

Business Intelligence analyst
Database administrator (DBA)
Consultant in data warehousing
Data architcet
Consultant in strategic information
Crystal Reports developer
IT consultant
Consultant in Business Intelligence
Data mining application developer
BI �SAS analyst

Technological platforms

Databases: Oracle, MySQL
Business Intelligence: SAS, Crystal Reports
Data Warehousing: Informatica, Datastage

The faculty of management sciences (FMS) was established in 1980 as one of the founding faculties of Enugu state University of Science and Technology to be a leader in management education preparing managers, entrepreneurs and scholars as industry and community leaders nationwide.

The curriculum of each programme offered by the department is as approved by the senate of Enugu State University of Science and Technology and in consonance with the National Universities Commission (NUC) minimum

Pages:- 1 2
[ Online / Live ] [ Corporate Training ] [ Locations ] [ Schools ] [ Job Seekers ]

Dear Visitor: You are strongly recommended to bookmark this page and come back later, since new course may be available anytime. Click to Proceed>>