Tourism and Hospitality

Master of International Tourism and Hospitality Management

JCU’s Master of International Tourism and Hospitality Management is a new degree offered at JCU’s Brisbane city-centre campus and Singapore. It is an innovative qualification that combines business, tourism and hospitality management to give students the management skills needed to be a tourism industry professional. JCU Brisbane offers students a unique education and employment package, including access to one of Australia’s leading job agencies in the same building, hospitality work certificate course and interviews for jobs while studying. Brisbane city offers students in the hospitality and tourism industry an abundance of part-time work opportunities in the field.
Students are required to complete a minimum of 36 credit points. Subjects will usually be presented and should preferably be undertaken in the following sequence for a cohort:

LB5203:03 Sustainable Enterprise

LB5205:03 Human Relations in the Workplace

TO5101:03 Tourism Systems Analysis

TO5203:03 Hospitality and Gastronomy: Social, Private and Commercial

LB5202:03 Marketing and Innovation

TO5102:03 Tourism Operations Management

TO5104:03 Tourist Management Strategies

TO5202:03 Economic Decision-Making in the Hospitality Industry

LB5208:03 Managing Contemporary Organisations

TO5103:03 Global Destination Competitiveness

TO5201:03 Strategic Management in the Hospitality Industry

TO5204:03 Ethics in the International Hospitality Industry

The ever-expanding travel, tourism and hospitality industry continues to employ more persons worldwide than any other business! A career in this constantly changing, dynamic industry offers many exciting rewards and opportunities. This program combines practical hands-on computer training, along with the necessary theoretical background, in order to experience both the technical and sales skills for a career in travel, tourism and hospitality. Worldwide destinations are studied in all modules throughout the course.

Certification

Industry certifications have become a benchmark used by employers in the hiring process. The Travel, Tourism and Hospitality program helps students prepare for certification in the following areas: CITC Entry Level Exam, American Hotel and Lodging Association, SuperHost, It’s Good Business, SmartServe, CPR / First Aid - WHMIS

Module 0: Introduction To Tourism
| What Is Tourism
The Tourism System
Resources
Attraction
Destination
Demand
Travel


| Module 1: Business of Tourism
| Tourism Resources
Police Services and the Law
Waste Management
Transportation
Industries Affected By Tourism
Marketing and Advertising
Transportation
Hotel / Accommodations
Restaurant
Retail
Real Estate
Medical and Emergency Services


| Module 2: Demand for Tourism
| Demand for Tourism
Population Travel Propensity
Determinants of Travel Propensity
Tourist Demand Classification
Financial Aspects of Tourism Demand
Tourist Motivation
Factors Preventing Persons From Tourist Activities
Ways of Measuring Tourism Demand


| Module 3: Types of Tourism
| Types of Tourism
Theme Parks
Cultural and Entertainment
Historical
Mountain Regions
Islands
Hotels / Resorts
Eco-tourism
Events and Conferences


| Module 4: Tourism Management
| Financial Management
Human Resource Management
Marketing Management
Operations Management
Risk Management


| Module 5: Hospitality and Tourism
| Hospitality - the Key Sustaining Ingredient
Accommodation Hospitality
Restaurant Hospitality
What Makes Good Hospitality
Benefits of Hospitality in Tourism
Ways of Expressing Hospitality
Where Is Hospitality Needed in Our Tourism Industry
Transportation Hospitality
Airline Hospitality
Cruise Ship Hospitality
Car Rental Hospitality


| Module 6: Customer Service in Tourism
| What Is Customer Service
Developing a Customer-centric Mindset
Who Are Your Customers
External Customers
When and Where Does Customer Service Take Place
The Need for Customer Service
What Does Customer Service Mean To You
Developing a Customer Friendly Attitude
Excitement Is Contagious


| Module 7: Communication Skills in Tourism
| Developing Effective Communication Skills
Cross-cultural Challenges
Responsibility of the Cross-cultural
Communicator
Presenting a Professional Image
Non-verbal Communication Skills
Body Language
Key Body Language Aspects
Eye Contact
Facial Expressions
Body Posture
Verbal Communication Skills
The Choice of Words


| Module 8: Calming Upset Tourists
| What Makes Tourists Upset
Calming Yourself
What To Do When You Are Upset
Avoiding Upsets
What Can You Do To Avoid Upsets
5 Key Steps To Calming Upset Tourists
Step 1: Listen and Let the Tourist Express Themselves
Step 2: Respond Positively, Not Negatively
Step 3: Empathize with the Tourist
Step 4: Determine a Tourist-acceptable Solution To the Problem
Step 5: Don’t Forget To Follow-up - Very Important


| Module 9: World Tourism Organization (wto) Global Code of Ethics
| Tourism’s Contribution To Mutual Understanding and Respect
Tourism As a Vehicle for Individual and Collective Fulfillment
Tourism, a Factor of Sustainable Development
Tourism, a User of the Cultural Heritage of Mankind
Tourism, a Beneficial Activity for Host Countries and Communities
Obligations of Stakeholders in Tourism Development
Right To Tourism
Liberty of Tourist Movements
Rights of the Workers and Entrepreneurs in the Tourism Industry


| Module 10: Tourist Security and Safety
| Travel Preparation
Other Pre-travel Security Measures
At the Airport
Travel Between Airport and Hotel
At Your Accommodation/hotel
Steps To a Successful Personal Security Program
International Travel Security
Personal Security for Long Visits
Personal Travel Safety

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