Training Resources for:
Writing for Marketing Success
Total 1 record(s) available.
Writing for Marketing Success Workshop This is a practical, strategic writing workshop that will enable you to develop clear, persuasive content that engages, motivates, and closes more deals. Find out what you need to know before crafting your message. Learn how to develop effective content that positions your company, product, service, or solution clearly in an ultra competitive, multimedia marketplace.
PROGRAM CONTENT
Aligning your message with your strategy
Why positioning is the secret to developing relevant, powerful content for marketing and sales materials
How to develop a simple positioning statement that will drive key messages
Integrated marketing
Types of print and electronic collateral: email, case studies, success stories, white papers, brochures, articles, etc.
How collateral supports different sales and marketing objectives
Type and depth of content that is required for different collateral
Audience considerations
How to develop a profile that will help you write more personal copy
The difference between writing to a prospect versus a customer
The stages of readership and what this means for your copy
The critical role of headings and sub headings
How to get readers to take action
What is an offer?
Why you should think “offer�and “action�with every piece of collateral
Key elements of a compelling offer that will hook your readers
Getting the right information
The most important sources of raw information
Key questions to ask to ensure you get what you need
How to know whether you’re ready to write
The value of a content brief
What is a brief and what should it include?
When to create a brief and for whom?
How to use a brief to speed up the writing and approval process
Writing for clarity
Using the FOG Index to analyze your writing
Why big words mean bigger trouble
How to get rid of clutter
Use the active voice
Pulling it together
How to structure your content
Basic grammar rules
Tips and guidelines for writing online versus offline
Using power words to engage and motivate
A Classroom course provided by Sprott School of Business in Ottawa, Ontario, Canada
Pages:- 1
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