Writing for Marketing and Advertising

Writing for Marketing and Advertising

Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear concise and compelling messages for all media. Over six weeks, students in this course study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, white papers and materials for the digital delivery via the web. Highly interactive and participatory, the course features weekly assignments that stretch participants’ creativity and provide practice in headline writing, as well as refine presentation skills in marketing communication. Students present their work to the class and instructor, and receive constructive critiques. Using this enjoyable, pragmatic approach, the course goal is to write all formats of documents typical in the marketing communications industry from marketing plans to advertising copy.

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