Writing for PR

Writing for PR Workshop

This results-oriented writing course is tailored to the specific needs of PR professionals and our specialist forms of writing, from press releases and case studies to opinion editorials and by-line features.

Topics include getting the message right in copy, adapting style and content for audiences, choosing strong angles, quotes, clarity and brevity, tone, structure, editing and avoiding common mistakes.

Training consists of incisive briefings from experienced PR professionals and extensive workshops, where participants will each have their own laptop computer to write PR materials.

This results-oriented writing course is tailored to the specific needs of PR professionals and our specialist forms of writing, from press releases and case studies to opinion editorials and by-line features.

Topics include getting the message right in copy, adapting style and content for audiences, choosing strong angles, quotes, clarity and brevity, tone, structure, editing and avoiding common mistakes.

Training consists of incisive briefings from experienced PR professionals and extensive workshops, where participants will each have their own laptop computer to write PR materials.

This results-oriented writing course is tailored to the specific needs of PR professionals and our specialist forms of writing, from press releases and case studies to opinion editorials and by-line features.

Topics include getting the message right in copy, adapting style and content for audiences, choosing strong angles, quotes, clarity and brevity, tone, structure, editing and avoiding common mistakes.

Training consists of incisive briefings from experienced PR professionals and extensive workshops, where participants will each have their own laptop computer to write PR materials.

The presenter first examines the fundamentals of the written medium and the hidden secrets of human communication, before showing how these principles may be applied to their writing tasks. Course participants will learn how to use tried-and-true strategies for writing that will make their documents more understandable and effective, eliminating miscommunication and encouraging information retention.

COURSE OBJECTIVES:
* Appreciate and respect the role of writing in business and the responsibility of business writers
* Learn how to write for your audience instead of to your audience
* Understand the different writing styles and when they are most suitably applied
* Learn how and when to use writing to deliver information more powerfully and convincingly
* Apply proven techniques to revising and editing documents before delivering them

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