marketing

Go Forth - For Ladies Only

Tuesday Evenings February 2 �April 6, 2010 6:15 - 9:15 PM
Boardroom Art Gallery of Calgary 117 8th Avenue SW Calgary, Alberta T2P 1B4
(Courses available in 12 cities across Canada - please check the website for more information)

This thirty (30) hour course teaches women entrepreneurs what they need to know to run a small business successfully. The course is designed for ladies of all ages and abilities in business. If you want to learn how to run a small business, and improve your odds of success at entrepreneurship, then this course is for you. Over 200 successful entrepreneurs helped us develop this course. We teach what you need to know �in an intimate, supportive and nurturing environment �for women only.

What we cover:
�Paths to business ownership �franchise, buy, start a family business, start your own
�Do your homework first �understand your market, industry and competition before you start
�How much will I make? �Understand revenue, costs, and profit drivers
�Small business marketing essentials �learn brand, market, and low-cost social media solutions
�Learn to pick the right location for your business �retail, commercial, and home-based
�Great people, great business �learn to hire, train, compensate and motivate employees
�Operations �learn to deliver the best product or service you possibly can
�Legalities �proprietorships, partnerships, corporations, intellectual property protection and more
�Get funded �learn what the banks are looking for, learn about angel and venture capital funding
�Government compliance �learn how to stay in business and stay out of trouble
â€?And more …â€,¦â€,¦â€,?
What you get:
�Thirty hours of classroom-based instruction with one of GoForth Institute’s respected instructor-business owners
�GoForth Institute Workbook �over 450 pages of essential small business information, resources and exercises to help you develop your business skills.
Copyright © 2009. GoForth Education Inc. www.goforthinstitute.com p. 403 242 2546 tf. 877 345 2546
What to bring:
�Bring a pen/pencil /laptop for note-taking
�Bring some business cards for networking!

Wednesday Evenings January 13 �March 17, 2010
Classroom 201 Kahanoff Centre 1202 Centre Street SE Calgary, Alberta T2G 5A5
(Courses available in 12 cities across Canada - please check the website for more information)

This thirty (30) hour course teaches entrepreneurs what they need to know to run a small business successfully. The course is designed for people of all ages and abilities in business. If you want to learn how to run a small business, and improve your odds of success at entrepreneurship, then this course is for you. Over 200 successful entrepreneurs helped us develop this course. We teach what you need to know.

What we cover:
�Paths to business ownership �franchise, buy, start a family business, start your own
�Do your homework first �understand your market, industry and competition before you start
�How much will I make? �Understand revenue, costs, and profit drivers
�Small business marketing essentials �learn brand, market, and low-cost social media solutions
�Learn to pick the right location for your business �retail, commercial, and home-based
�Great people, great business �learn to hire, train, compensate and motivate employees
�Operations �learn to deliver the best product or service you possibly can
�Legalities �proprietorships, partnerships, corporations, intellectual property protection and more
�Get funded �learn what the banks are looking for, learn about angel and venture capital funding
�Government compliance �learn how to stay in business and stay out of trouble
â€?And more …â€,¦â€,¦â€,?
What you get:
�Thirty hours of classroom-based instruction with one of GoForth Institute’s respected instructor-business owners
�GoForth Institute Workbook �over 450 pages of essential small business information, resources and exercises to help you develop your business skills.
Copyright © 2009. GoForth Education Inc. www.goforthinstitute.com p. 403 242 2546 tf. 877 345 2546
What to bring:
�Bring a pen/pencil /laptop for note-taking
�Bring some business cards for networking!

This course has been designed to give postgraduates an in depth understanding of the commercial issues which arise in the context of the sponsorship and marketing of sport. Issues such as development and protection of intellectual property by organisations and individuals, licensing images, merchandising and branding, essential contractual terms, drafting and negotiating sponsorship agreements, dealing with sponsorship conflicts, as well as legislation affecting these arrangements will be considered in a detailed manner.

Course Objectives

The objectives of the course are to provide postgraduates with current areas of law and thinking which relate to sports sponsorship and marketing.
Main Topics

Introduction to sports sponsorship and marketing: the "players"
Use of sportspeople in marketing and sponsorship
Intellectual property in the sports context: trade marks, copyright, patents and other forms
Regulation for specific high profile events
Broadcasting regulation
Practical perspectives
Sponsoring: let the buyer beware
How to make sponsorship contracts work
A consultant’s view of the sponsorship arrangement
Regulation of alcoholic beverages and tobacco advertising
Rights of personality and privacy
Ticketing issues and marketing programs

The Master of Marketing is an advanced coursework program designed to enhance the skills and knowledge of marketing professionals. The core courses provide students with an understanding of current marketing thinking and students can choose from a wide range of elective courses in three streams.

Program benefits:
Students learn from internationally renowned academics and expert marketers, gaining exposure to cutting-edge ideas, approaches and industry practices.
The selective entry criteria ensure a truly advanced program of marketing professionals who have an average of 7.4 years of marketing experience.
The program provides the opportunity to network with marketing professionals from around the world including Argentina, Brazil, China, Germany, Hong Kong, New Zealand, Philippines, UK and USA.
The small class size promotes active class participation and involvement.

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