Learn Product Marketing in Philadelphia, Pennsylvania

Training courses, certificates, diplomas or degree programs of Product Marketing for students in Philadelphia, PA

Total 4 training courses and degree programs available.

Marketing Planning

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Global Innovative Campus

A certificate of completed Continuing Education Units (CEUs) will be granted at the end of this course.
This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).

After completing this course, you should be able to:

Describe the marketing planning process
Understand how marketing information and market research is gathered, analyzed, and used
Describe how target markets are identified and pursued
Understand product marketing, including new product development
Discuss the marketing issues involved in establishing the promotional mix and in setting prices
Understand the key issues in placement and distribution planning
Target Audience: This course is designed for adult learners interested in expanding upon an understanding of basic marketing principles.

Level: Introductory/Intermediate

Prerequisites: Learners should have some basic marketing knowledge, including an ability to define m... [Read More]

Product Management Fast Track

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: 280 Group

This course covers the entire product lifecycle and is designed to turn product managers and product marketers into experts in just four days. Includes certification exams, product manager’,s toolkit and more.

Product Management

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: The Chartered Institute of Marketing

Clarify your role and responsibilities.
Deal with common challenges.
Understand the key elements and stages in building a product plan.
Evaluate the market for your product and suggest alternatives to improve performance.
Understand and contribute to the product development process.
Develop appropriate product strategies based on product lifecycle analysis.
Understand the role of your product in its portfolio.

Course content
The product manager’s role and responsibilities:
- The historical development of the role and alternative interpretations of it.
- Typical product management responsibilities.
- Common challenges and ways of dealing with them.
Developing product plans:
- What should be in a product plan.
- The planning process.
- Basic analyses required.
- Strategic options.
Developing new products:
- Common problems and best practice success factors from the latest research.
- The NPD process and the product management role.
- Key product launch issues.
Managing existing products:
- Performance monitoring.
- The product lifecycle and its impact.
- Por... [Read More]

Pricing the Product

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: Phoenix Academy

The course begins by asking the question, "What is price?" At first glance, students may think the question has an obvious answer—the number printed on the price tag. However, as students explore this chapter, they will discover that price is a whole lot more. Price is a function of demand, costs, revenue and the environment. Pricing can be monetary or non-monetary. Pricing decisions lead to specific pricing strategies and tactics. Students also learn about the psychological aspect of pricing, as well as legal, and ethical aspects of pricing.

By the end of this course you will be able to:

Explain the importance of pricing and how prices can take both monetary and non-monetary forms
Understand the pricing objectives that form the basis of pricing strategies
Describe how marketers use costs, demand and revenue to make pricing decisions
Understand key pricing strategies
Explain pricing tactics for single and multiple products and for pricing on the internet
Describe the psychological, legal and ethical aspects of pricing.

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