Advertising
Based in United States

Writing for Marketing and Advertising
Course Format: TBA (Public/Open Enrollment or In-House)
Trainer: UCLA Extension
Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear concise and compelling messages for all media. Over six weeks, students in this course study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, white papers and materials for the digital delivery via the web. Highly i......
Training Center: Los Angeles, California, United States
 

Strategic Marketing
Course Format: TBA (Public/Open Enrollment or In-House)
Trainer: UCLA Extension
Gain real-world experience working on a project for a major online search engine and e-marketer. In this capstone course, students apply skills learned in a project-based curriculum. Working in a team structure that simulates a real-life marketing department or consultancy, participants apply marketing and advertising principles, conduct market research, and address issues of brand identity and......
Training Center: Los Angeles, California, United States
 

Professional Selling: A Practical Approach
Course Format: TBA (Public/Open Enrollment or In-House)
Trainer: UCLA Extension
This course emphasizes role-playing, sales presentation scripting techniques, public speaking, and professionalism in sales, as well as developing a polished sales approach for wholesale, speciality, and service selling. Topics include controlling the selling process from start to finish; locating, identifying, and qualifying prospects; obtaining appointments and selling by phone; demonstrating......
Training Center: Los Angeles, California, United States
 

Media Planning and Analysis
Course Format: TBA (Public/Open Enrollment or In-House)
Trainer: UCLA Extension
This course examines the function and objective of the media, as well as the structure and operation of agency media departments. Topics include fundamentals of media research, evaluation and function of major media forms, media programs in relationship to consumer product usage patterns, costs and weight evaluations, and writing a media plan. Guest speakers are featured....
Training Center: Los Angeles, California, United States
 

Marketing Techniques in a Transition Economy
Course Format: TBA (Public/Open Enrollment or In-House)
Trainer: UCLA Extension
The economy has changed and so have your customers. Take advantage of this time of transition to redefine the marketing and positioning of your business. Learn the marketing and selling techniques that will redirect and benefit your business; use your marketing strengths while minimizing your weaknesses; expand your channels of referral and distribution even with small budgets....
Training Center: Los Angeles, California, United States
 

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