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Training Course:

Microsoft CRM 3.0 Marketing Automation

School/Trainer:

QA Ltd.
Aberdeen, Birmingham, Bristol, Edinburgh, Exeter, Glasgow, Leeds, London, Manchester, Slough, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This one-day course explores the Microsoft CRM application from a user’s perspective. Application functionality covered in the course includes:

Core CRM Navigation
User Interface
Outlook Client
Marketing Automation module
This application course does not include materials or instructor discussion of Microsoft CRM Installation, Application Configuration, Workflow Configuration, Customization, Back Office Integration, or Data Migration.

This course teaches the processes and functionality used by marketing managers and marketing representatives. It begins with an introduction to the core concepts of Microsoft CRM and then an overview of the marketing automation processes. Subsequent lessons explore the marketing concepts in greater detail. A thorough understanding of the marketing processes in Microsoft CRM helps you to get the most out of your system.

Prerequisites
Before attending this course, students must have:

General knowledge of Microsoft Windows
An understanding of Customer Relationship Management solution processes and practices
Delegates will learn how to
Microsoft CRM User Interface and application terminology
Basic and advanced navigation and record maintenance
Microsoft CRM Client for Outlook functionality and synchronization
Planning and budgeting tasks related to marketing campaigns
Create and manage customer lists
Create marketing campaigns
Manage campaigns and track campaign responses
Course Outline
Chapter 1: Microsoft CRM Concepts

Microsoft CRM Modules
Accessing Microsoft CRM
Customer Records
Customer Relationships
Understanding customization availability
Chapter 2: Microsoft CRM Client for Outlook

Identifying the functionality available in the Microsoft CRM Client for Outlook
Navigate within the Microsoft CRM client for Outlook user interface
Navigate within the Microsoft CRM client for Outlook user interface
Create and manage Microsoft CRM records and activities in Outlook
Chapter 3: Marketing Automation Life Cycle

Topics
Marketing Automation Process Flow
Marketing process demonstration
Chapter 4: Planning Marketing Campaigns

Marketing Campaigns
Planning a campaign
Managing Lists
Using Lists
Chapter 5: Campaign Creation

Creating a Campaign
Managing and Testing Pre-Launch Campaigns
Chapter 6: Campaign Execution and Response Management

Executing a campaign
Running and Managing Campaigns
Tracking Marketing Information
Quick Campaigns
...''

Elements of this syllabus are subject to change.

Please go to the school's official website for training price and schedule:
http://www.qa.com/

Phone:0844 871 2080

School Address:

TEL: 0844 871 2080
E-mail us: info@qa.com

Jobs & Resumes: Aberdeen, Birmingham, Bristol, Edinburgh, Exeter, Glasgow, Leeds, London, Manchester, Slough
Houses & Roommates: Aberdeen, Birmingham, Bristol, Edinburgh, Exeter, Glasgow, Leeds, London, Manchester, Slough
Travel Agencies: Birmingham, Bristol, Edinburgh, Leeds, London, Manchester,

Search other schools for Microsoft CRM 3.0 Marketing Automation training resources.




Other training courses offered by QA Ltd.:

Microsoft Dynamics AX 4.0 Financials I
Microsoft Dynamics AX 4.0 Trade & Logistics Series II
Microsoft Dynamics AX 4.0 Trade & Logistics I
Production Series I in Microsoft Dynamics AX 2009
Trade and Logistics II in Microsoft Dynamics AX 2009
Trade and Logistics I in Microsoft Dynamics AX 2009
Developing Collaboration Solutions for Microsoft CRM 3.0
Microsoft CRM 3.0 Administration
Microsoft CRM 3.0 Customisation
Microsoft CRM 3.0 Data Migration
Microsoft CRM 3.0 Sales Management
Microsoft CRM 3.0 Service Scheduling
Installation and Deployment in Microsoft Dynamics CRM
Customisation and Configuration in Microsoft Dynamics CRM 4.0
Microsoft CRM 3.0 Service Management
Microsoft Dynamics CRM 4.0 Applications


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