Corporate Social Responsibility

Sauder School of Business
Vancouver, BC, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Corporate Social Responsibility (CSR) has stepped off the sidelines to become a real priority for business. This course will help you take control of your CSR agenda, and convert it into a win-win situation that balances stakeholder interests while enhancing your brand and organizational reputation.

Benefits of Attending

Attending this course will help you:

analyze your company’s performance on all major dimensions of CSR
develop a roadmap for aligning CSR with your strategy and business performance
manage CSR issues purposefully and proactively
build good brand and company reputation, with long-term benefits for profitability and your ability to hire and retain top talent
engage critics and balance complexities in stakeholder relations
continue forward momentum by incorporating CSR into your daily activities
Course Content

The impact of CSR on your organization: stakeholder concerns about social responsibility, links between social and corporate benefit
Risk management: minimizing common CSR pitfalls, risk vs. opportunity assessment, managing stakeholder perceptions, communicating with critics
Evaluating your CSR performance: how people perceive your business, auditing areas of special sensitivity, preventing your greatest potential pitfalls
Designing an effective CSR program: linking CSR to corporate strategy, piloting initiatives and developing capacity, integrating with brand value proposition and other capabilities, embedding CSR within the company culture ...''

Elements of this syllabus are subject to change.

Phone:604-822-8500

School Address:

Sauder School of Business
University of British Columbia
2053 Main Mall
Vancouver, BC
Canada V6T 1Z2

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver
Travel Agencies: Vancouver

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