Changing Minds: The Power of Persuasion

Sauder School of Business
Vancouver, BC, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The Rolling Stones were right: you can’t always get what you want. But you can improve your chances by developing your powers of persuasion.

This course looks at the strategies and skills of effective persuasion. You will explore the ethical use of persuasive techniques, learn what tactics to employ in a variety of situations, and practice various forms of persuasion in a non-threatening environment. Effective persuasion depends on engaging an audience intellectually as well as emotionally. You’ll learn about the differences between intellectual and emotional persuasion, and receive guidance on how to pursue both by high-integrity means.

Note: This course is not intended for inexperienced managers.

Benefits of Attending

Attending this course will help you:

identify communication and personality styles
strengthen your listening, questioning and rapport-building skills
deal with objections and resistance
appeal to people’s intellectual and emotional sides
think on your feet faster
present yourself with greater confidence and professionalism
understand persuasion techniques used in the mass media
Course Content

What do you want and why do you want it?
Analyzing your strengths and weaknesses as a persuader
Overview of persuasion techniques
Evaluating your audience
Timing in persuasion
Building rapport, motivation and compliance
Avoiding manipulation
Persuading groups and individuals in a positive manner
Matching persuasion techniques to specific situations ...''

Elements of this syllabus are subject to change.

Phone:604-822-8500

School Address:

Sauder School of Business
University of British Columbia
2053 Main Mall
Vancouver, BC
Canada V6T 1Z2

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver
Travel Agencies: Vancouver

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