Building Brand Power

Sauder School of Business
Vancouver, BC, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Powerful brands exhibit increased customer loyalty and higher profitability. This course provides a systematic approach for developing and maintaining effective brands.

Benefits of Attending

Attending this course will help you:

understand brand personality, equity, positioning, architecture and extension
analyze brand challenges and opportunities
build effective brands that will attract a loyal customer base
maximize the profitability of the brand
assess and strengthen brand performance
maintain brand equity throughout the product life cycle
Course Content

The role of branding in marketing strategy
The difference between brands and products and the importance of brand equity
Brand personality and the implications for existing brand positioning in a category
Brand architecture and extension issues and opportunities
Designing enhanced marketing programs that build brand equity
Measuring and interpreting brand performance
Challenges posed by globalization and anti-branding movements ...''

Elements of this syllabus are subject to change.

Phone:604-822-8500

School Address:

Sauder School of Business
University of British Columbia
2053 Main Mall
Vancouver, BC
Canada V6T 1Z2

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver
Travel Agencies: Vancouver

Search other schools for Building Brand Power training resources.

Financial Statement Analysis for the Non-Accountant
Financial Literacy for Directors and Executives
Creating Business Plans for Strategic Opportunities
Global Business Risk Management
The Project Management Process
Strategic Marketing Management
Selling Strategically to Major Customers
New Product and Service Development
Integrated Marketing Communications
Marketing Research
Online Marketing
Cost-Benefit and Multi-Goal Analysis for the Public Sector
Not-For-Profit Governance Essentials
Public-Private Partnerships
Building Strategic Relationships in the Public Sector
Executive Education Certificate in Communication and Negotiation

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Facts: We provide free training course catalog service since 2003, in English and Chinese. Tens of thousands of visitors search our database from our portal and partners' websites each day.