New Product and Service Development

Sauder School of Business
Vancouver, BC, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' New products and services are vital to a company’s profitability. In this course, you will experience the various stages of new product development from idea generation to concept testing, and learn about factors that influence success and failure at each stage.

Benefits of Attending

Attending this course will help you:

understand why consumers adopt some new products/services and not others
generate ideas for new product/services
prioritize projects and identify when resources are over-committed
make better decisions when faced with trade-offs in product/service design
construct sales forecasts from test market results
save time, money and other scarce resources by screening out failures early in the process
increase your chances of introducing successful new products and services
Course Content

The importance of new product/service development
Factors influencing success and failure: common mistakes in the development process, consumer adoption, disruptive technologies
Popular tools for NPD planning: stage gates, aggregate project planning
Idea generation: lead user and pure observation approaches, customer inquiry and usability testing
Product design: successful design teams, optimizing designs for specific market segments, effective trade-off decisions
Concept testing and forecasting
...''

Elements of this syllabus are subject to change.

Phone:604-822-8500

School Address:

Sauder School of Business
University of British Columbia
2053 Main Mall
Vancouver, BC
Canada V6T 1Z2

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver
Travel Agencies: Vancouver

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