Integrated Marketing Communications

Sauder School of Business
Vancouver, BC, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' One key to a firm’s profitability is effectively communicating the benefits of its brands to customers. This course will help you develop and manage an effective marketing communication program that integrates multiple promotional channels.

Benefits of Attending

Attending this course will help you:

develop communication objectives based on a sound marketing strategy
design a multi-media campaign with desired impact
integrate electronic media with offline channels
evaluate marketing communication program effectiveness
enhance campaign quality
Course Content

The Canadian and international marketing communication industry
Component elements of a marketing communication program, including advertising, PR, sales promotions, direct and web marketing
The relationship between marketing, communications planning, implementation and customer behaviour
Managing an integrated marketing communications program
Planning, creating, developing and executing various types of advertising and marketing communication
Integrating and leveraging traditional channels with electronic media, including e-commerce and digital multimedia
Improving output quality and achieving synergies between offline and online marcoms
Analyzing and improving a specific marketing communication campaign ...''

Elements of this syllabus are subject to change.

Phone:604-822-8500

School Address:

Sauder School of Business
University of British Columbia
2053 Main Mall
Vancouver, BC
Canada V6T 1Z2

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver
Travel Agencies: Vancouver

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