Marketing Research

Sauder School of Business
Vancouver, BC, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' To run a successful business, it is essential to have an understanding of customers and market trends. This course demonstrates market research tools and techniques that can be employed by any business manager.

Benefits of Attending

Attending this course will help you:
determine your research objectives and make correct choices on what method to use
set up an effective research agenda that specifies what needs to be done, and how/when to go about it
design research surveys and other tools quickly and efficiently
write research questions and design surveys that answer urgent strategic questions
avoid common research pitfalls and errors
interpret results to develop in-depth understanding
gain real-world skills in market research techniques
Course Content

Secondary research: finding, obtaining and using pre-existing sources of data, aligning secondary research with primary (original) research
Qualitative research methods interviewing, focus groups, getting inside the minds of customers
Quantitative methods: observing people, surveying, experimental designs
Designing reliable research: formulating objectives, choosing the right method, developing a plan, asking the right questions, creating effective questionnaires
Sampling sizes and methods
Making sense of collected data and putting it to use ...''

Elements of this syllabus are subject to change.

Phone:604-822-8500

School Address:

Sauder School of Business
University of British Columbia
2053 Main Mall
Vancouver, BC
Canada V6T 1Z2

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver
Travel Agencies: Vancouver

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