Online Marketing Workshop

Sauder School of Business
Vancouver, BC, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Online marketing is growing in importance across most industries and consumer groups. This workshop provides a roadmap for approaching web-based marketing. You will get hands-on practice with some key e-marketing tools, and come away with a preliminary action plan for integrating online marketing into your total marketing strategy.

Benefits of Attending

Attending this course will help you:

recognize a fuller range of e-marketing options
adapt your website to improve the customer experience and company profitability
set meaningful and measureable objectives for your digital marketing program
explore initiatives that lead to stronger customer relationship development, improved conversion rates, higher repeat business and customer pass-along
develop online communities that involve customers in idea generation, thereby reducing costs while improving quality and satisfaction
identify micro-niches that can be profitably served online
create synergies between online and offline marketing
Course Content

Auditing and benchmarking your website
Engaging your customers and making your website more user-friendly
Metrics: tracking visitor numbers and activities, assessing the quality of customer engagement
Exploring a comprehensive e-marketing toolkit: blogging and other online opportunities, increasing interactivity and individualization, getting front page rankings, seeding content
Designing a digital marketing program that spans the awareness, exploration and commitment stages of customer life
Building and leveraging community online ...''

Elements of this syllabus are subject to change.

Phone:604-822-8500

School Address:

Sauder School of Business
University of British Columbia
2053 Main Mall
Vancouver, BC
Canada V6T 1Z2

Jobs & Resumes: Vancouver
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