UBC Certificate in Integrated Marketing Strategy

Sauder School of Business
Vancouver, BC, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Marketing strategy is more important than ever in our highly competitive world, and is becoming more complex as the Internet and mobile computing merge with traditional media. From brand management to customer communications to sales, today’s marketing must integrate multiple media and environments to achieve maximum impact. Print, radio, TV and the Web are becoming one integrated, customer-facing whole.

The UBC Certificate in Integrated Marketing Strategy stands at the forefront of innovation and creative thinking about new ways that goods and services are marketed. The ubiquity, desirability and economic viability of web-based communications tied to traditional media results in market reach being broader and deeper while simultaneously being more fragmented and customized. An integrated marketing strategy employing consistent themes and branding through all communication channels is essential to maintaining a company’s competitive edge.

The face-to-face courses of the program are located downtown Vancouver, at UBC Robson Square.
...''

Elements of this syllabus are subject to change.

Phone:604-822-8500

School Address:

Sauder School of Business
University of British Columbia
2053 Main Mall
Vancouver, BC
Canada V6T 1Z2

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver
Travel Agencies: Vancouver

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