Training Course:Business-to-Business Marketing StrategySchool/Trainer:Harvard Business School
Boston, Massachusetts, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' This executive education program delves into the unique problems confronting business-to-business marketers across a broad spectrum of organizations. Assessing markets, segments, and customers, participants acquire the know-how to formulate and implement successful marketing strategies in their own industry.
What You Can Expect
Addressing the full range of business-to-business marketing disciplines, this leadership development program provides insight, tools, techniques—and an essential real-world perspective—that help marketers face down industry challenges and be more successful.
Your Course of Study
Business marketers learn to effectively time market entry and exit; respond to market maturation and commoditization; optimize segmentation, product management and pricing; and build a portfolio of long-term customer relationships.
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.exed.hbs.edu/
Phone:1-800-HBS-5577
School Address:
Harvard Business School
Executive Education Programs
Soldiers Field
Boston, MA 02163-9986 U.S.
Jobs & Resumes: Boston
Houses & Roommates: Boston
Travel Agencies: Boston
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Leadership Reflections and Insights
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Leading Professional Service Firms
Senior Executive Program for China
The Corporate Leader
Marketing of Innovations
Strategic Marketing Management
Taking Marketing Digital
Changing the Game
Managing Negotiators and the Deal Process
Strategic Negotiations
New Professional Directions
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