Marketing of Innovations

Harvard Business School
Boston, Massachusetts, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' During an economic downturn, launching the right innovative products or services takes on heightened importance as leaders seek to understand consumers’ changing adoption patterns and identify viable opportunities, particularly in industries that are struggling. In response, Harvard Business School (HBS) offers Marketing of Innovations, a highly focused program designed to help you effectively market breakthrough and next-generation innovations in an extremely disruptive world.

What You Can Expect
This leadership training program provides effective marketing strategies for successfully launching a new product or service amid less than favorable market conditions. You will gain powerful tools to assess market potential, ensure customer adoption, improve product development, and choose the best distribution, pricing, and promotion tactics.

Your Course of Study
Via case studies, classroom discussions, and small group exercises, the program examines how best to manage the uncertainties in bringing innovations to market. You will explore the role of marketing in product development, examine options for partnering or licensing, and identify buyer characteristics and behavior.
...''

Elements of this syllabus are subject to change.

Phone:1-800-HBS-5577

School Address:

Harvard Business School
Executive Education Programs
Soldiers Field
Boston, MA 02163-9986 U.S.

Jobs & Resumes: Boston
Houses & Roommates: Boston
Travel Agencies: Boston

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