Training Course:Strategic Marketing ManagementSchool/Trainer:Harvard Business School
Boston, Massachusetts, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Customer-centric and competitively dominant marketing strategies are vital to business success. This leadership training program provides participants with tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value.
What You Can Expect
The Strategic Marketing Management program’s focus is on appraising go-to-market programs and designing integrated, strategic marketing plans. You will learn how to evaluate marketplace potential and risk from the perspective of the firm’s unique ability to develop and deliver goods and services of meaningful customer value.
Your Course of Study
The curriculum yields insight into the process of value creation and provides management tools for sustaining it and securing a share of the value created. You will learn by participating in interactive problem-solving.
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Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.exed.hbs.edu/
Phone:1-800-HBS-5577
School Address:
Harvard Business School
Executive Education Programs
Soldiers Field
Boston, MA 02163-9986 U.S.
Jobs & Resumes: Boston
Houses & Roommates: Boston
Travel Agencies: Boston
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Senior Executive Program for China
The Corporate Leader
Business-to-Business Marketing Strategy
Marketing of Innovations
Taking Marketing Digital
Changing the Game
Managing Negotiators and the Deal Process
Strategic Negotiations
New Professional Directions
Governing for Nonprofit Excellence
Performance Measurement for Effective Management of Nonprofit Organizations
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