Global Marketing

Brandeis University International Business School
Waltham, Massachusetts, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Starting with a brief overview of marketing disciplines, the course will develop strategies for entering and operating in diverse international markets at varying levels of investment. The case study method will be used to examine the process that leads to a successful marketing strategy, including financial analysis, economic and geographic evaluation, cultural and political assessment, and infrastructure evaluation. ...''

Elements of this syllabus are subject to change.

Phone:781-736-2252

School Address:

International Business School (IBS)
Mail Stop - MS 032
Sachar International Center
Brandeis University
415 South Street
Waltham, MA 02454
United States

Jobs & Resumes: Waltham
Houses & Roommates: Waltham

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Launching Your Global Career
Managing Global Human Capital
Leading People and Organizations
Management Communication
Entrepreneurial Finance & Business Plans
Real Estate Fundamentals
International Real Estate
Marketing Research: Design & Analysis
Marketing Strategy
Competition and Strategy
Consulting Perspectives
The Future of Global Financial Institutions
Operations Management
Transnational Negotiations
Corporations and Communities
Corporate Fraud: Detection & Prevention

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