Advanced Customer Relationship Management

JER Online
Dawsonville, Georgia, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' In todays highly competitive business environment, knowing your customers well and effectively interacting with them is a mission-critical exercise. This emphasis on developing and enhancing customer loyalty has evolved over the years and is now called Customer Relationship Management or CRM. CRM has assumed a crucial role in the enterprise. According to a study conducted by the Aberdeen Group entitled "Customer Relationship Management: Year 2000 Edition" the CRM market will experience continuous growth from $8 billion in 1999 to more than $24 billion by 2003. This course will provide you with an overview of CRM, its components and relevance in a fast-paced business arena.

Recommendations:Those students who successfully complete the course will be encouraged to take Part 2 which will be offered in sequence. The advanced-level course will help you master advanced concepts and implementation strategies. It will also lead to a Completion Certificate in Customer Relationship Management and allow you to sit for any exams in this field. To benefit from this course of study you should have met the requirements or completed the introductory course in the CRM sequence.

Who should take the course:
Those students who have chosen CRM as their full-time career option and are planning to enter the CRM industry.
Sales and marketing professionals who engage in business development in a customer-focused environment and generate a customer base for their company.
Individuals who are planning a career or are already employed in the call center industry
Business managers who manage large corporate, government and institutional accounts.
Professionals involved in developing and preserving brand equity.
Small business owners whose business success depends largely on repeat business and a loyal customer following. ...''

Elements of this syllabus are subject to change.

Phone:1-866-537-5376

School Address:

JER GROUP,INC.
6625 Hwy 53East, Suite 410-246
Dawsonvile,GA 30534 USA

Jobs & Resumes: Dawsonville
Houses & Roommates: Dawsonville

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