eMarketing

JER Online
Dawsonville, Georgia, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Each lesson is sent via e-mail and Internet link over a four week period. At the completion of the 5 Lessons there is a final exam administered via e-mail. Students Passing the final exam are given a personalized certificate of completion from the e-Marketing Association.eMarketing Business models
Internet history and statistics
Banner Advertising strategies
Banner advertising design
E-mail techniques and strategies
E-Mail problems and challenges
Writing styles for e-mail
Use of HTML and text in e-mail
Ethics in e-mail marketing
Mailing list criteria for e-mail marketing
Integration of online and conventional marketing
eMarketing definitions and terms
Permission marketing models
Legal implications of e-mail marketing
E-Commerce promotion tactics
E-Commerce strengths and weaknesses
Online publicity
Writing online press releases
Developing news stories
Developing effective databases
Effective search engine optimization
Directory vs. search engine differences
Metrics for eMarketing
Paid Placement search engine models
Use of auto-responders
Target marketing
...''

Elements of this syllabus are subject to change.

Phone:1-866-537-5376

School Address:

JER GROUP,INC.
6625 Hwy 53East, Suite 410-246
Dawsonvile,Georgia 30534 USA

Jobs & Resumes: Dawsonville
Houses & Roommates: Dawsonville

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